Wellness: The rise of the reset: 'Thousands watch me clean my home each day'
- InsightTrendsWorld
- 1 day ago
- 8 min read
Why the Topic is Trending:
Social Media Influence on Household Tasks: Cleaning content, particularly the “reset” trend, has exploded on social media platforms like TikTok and Instagram. This trend allows individuals, especially parents, to share their cleaning routines, creating a sense of relatability and motivation for others to tidy up their homes.
Monetization of Daily Life: Influencers like Carys Harding and Roo Day have successfully turned everyday tasks, such as cleaning and home organization, into monetizable content, capitalizing on the demand for time-saving tips and motivation.
Mental Health and Soothing Content: Watching cleaning and resetting content is therapeutic for many, providing a quick sense of accomplishment. The act of watching others clean is seen as a way to relieve stress and create a feeling of control and calm, particularly for busy individuals.
Overview:
The trend of the "reset" has taken social media by storm, with influencers like Carys Harding and Roo Day building large followings by sharing their cleaning routines and organizational tips. Gen Z and millennial parents, in particular, are flocking to these accounts, finding motivation and a sense of community in seeing how others handle household chores. As these influencers monetize their content, cleaning has become not only a way to improve the home but also a source of income and connection for many.
Detailed Findings:
Rise of the "Reset" Trend:
The “reset” involves quick cleaning sessions—usually around 20 minutes—focused on tidying up the home in preparation for the next day. This routine has resonated with parents and busy individuals who are looking for ways to manage their homes efficiently.
Carys Harding, a mother of three, started her “evening reset” in 2022 and now shares it on social media, with her videos inspiring thousands to follow similar routines. Harding’s relatable content has garnered her over 100,000 followers across TikTok and Instagram.
Monetizing Cleaning Content:
Influencers like Harding and Roo Day, who has nearly 2 million followers, have successfully turned their cleaning routines into a full-time career. They share “speed cleans,” “reset” sessions, and organizational tips, offering solutions to everyday problems while also building a loyal audience.
These influencers offer tips on how to get chores done quickly and efficiently, turning mundane tasks into content that can inspire and motivate others. By sharing their routines, they provide valuable content while also creating opportunities to earn income through sponsored posts and brand partnerships.
Mental Health and the Soothing Effect:
Dr. Ceri Bradshaw, a psychologist, notes that watching cleaning videos offers a soothing effect on the brain. The fast-paced nature of these videos—where viewers see a quick transformation—satisfies a desire for instant gratification, allowing people to feel a sense of accomplishment, even if they are only observing.
This calming aspect of cleaning videos appeals to viewers looking for a form of relaxation in their busy lives. Watching cleaning routines can feel like a way to take control of one’s environment without the overwhelming pressure of physically doing the work.
Relatability and the Push for Inclusivity:
Influencers like Emily Jones and Carys Harding stress the importance of relatability in their content. Harding, for instance, aims to inspire others without making them feel inadequate, emphasizing that her content is about making life easier rather than perfection.
Jones shares tips on cleaning when you have limited time, acknowledging that it’s not possible to clean all day. By showing how they fit cleaning into their hectic lives, these influencers create a more inclusive, real-life portrayal of domesticity.
Changing Gender Norms:
Roo Day points out that while cleaning content has traditionally been associated with women, an increasing number of male influencers are getting involved. This shift reflects a broader trend toward gender equality in household chores, as men are also becoming more visible in cleaning content.
The growing presence of male influencers challenges traditional gender roles in domesticity, broadening the scope of who can engage in cleaning and organizational content.
Key Takeaway:
The "reset" trend reflects a shift toward making cleaning and home organization both accessible and monetizable through social media. Influencers are capitalizing on the growing demand for time-saving, motivating content, while viewers benefit from the therapeutic and soothing effects of seeing tasks completed. This trend has redefined cleaning as a source of self-improvement, mental relaxation, and financial opportunity.
Main Trend:
The Rise of "Reset" Cleaning Content
Description: A trend where individuals share their cleaning routines and home organization tips on social media. These routines provide motivation and inspire viewers to tidy their homes while monetizing the content through influencer marketing.
Description of the Trend:
Reset Cleaning Trend: The “reset” trend involves quick, structured cleaning routines shared online, providing both practical tips and a sense of emotional satisfaction for viewers. This trend has gained traction on platforms like TikTok and Instagram, where influencers share their cleaning rituals and organizational advice.
Consumer Motivation:
Efficiency and Control: Consumers are motivated by the desire for quick and efficient ways to clean and organize their homes, which is made more accessible through the "reset" trend.
Mental Relaxation: Viewers are drawn to the calming effect that watching these videos provides, helping them feel a sense of accomplishment without the need for physical effort.
Relatability: Influencers make their content accessible by presenting real, imperfect routines that show cleaning doesn't have to be done perfectly.
What is Driving the Trend?
Time Constraints: Busy lifestyles, especially for parents and working individuals, have created a need for efficient cleaning methods, making the "reset" a highly appealing solution.
Social Media Influence: Platforms like TikTok and Instagram amplify this content, making cleaning and organization routines more mainstream and accessible.
Monetization of Everyday Life: Influencers have recognized the opportunity to turn everyday activities, like cleaning, into lucrative social media content.
Motivation Beyond the Trend:
Community Building: The reset trend fosters a sense of community among viewers and influencers alike, as individuals bond over shared experiences of managing their homes and personal spaces.
Gender Inclusivity: As more male influencers enter the cleaning space, the trend also reflects a shift in gender norms regarding household chores and domesticity.
Description of Consumers the Article is Referring To:
Age: Primarily 20-40 years old (millennials and Gen Z), especially parents and busy professionals.
Gender: While predominantly female, there is an increasing number of male influencers engaging in cleaning content.
Income: Middle-class, with disposable income for home-related products and services.
Lifestyle: Busy, often juggling work, family, and personal responsibilities. These individuals seek time-saving solutions and are looking for ways to stay organized and maintain clean spaces.
Conclusions:
The "reset" trend has grown from a niche social media trend to a widely recognized phenomenon that blends cleaning, organization, and self-care. As influencers tap into this growing demand for efficient, relatable, and soothing content, the trend highlights a shift in how people view cleaning: no longer a mundane task, but a therapeutic and motivational practice.
Implications for Brands:
Collaborations with Influencers: Brands can partner with cleaning influencers to promote time-saving or organizational products.
Product Innovation: There is potential to develop products that cater to this trend, such as time-efficient cleaning solutions, organizational tools, or “reset” kits.
Implications for Society:
Changing Gender Roles: The trend of male influencers joining the cleaning space challenges traditional gender roles in domestic work, promoting a more inclusive approach to household chores.
Self-Improvement Culture: This trend is part of a larger cultural shift toward self-improvement, where individuals are looking to optimize their lives and routines for better mental and emotional well-being.
Implications for Consumers:
Enhanced Productivity: Consumers can benefit from the time-saving strategies shared by influencers, making home management easier and more efficient.
Stress Relief: The soothing nature of watching cleaning content can provide mental relief and a sense of order in chaotic lives.
Implication for Future:
Expansion of Lifestyle Content: As more people turn to lifestyle content for inspiration, other everyday tasks like cooking, fitness, and organizing could continue to be monetized and shareable, contributing to the ongoing growth of influencer-driven content.
Consumer Trend:
Name: "Reset" Cleaning Content
Detailed Description: The growing trend of sharing quick, efficient cleaning routines on social media platforms, offering viewers practical tips and mental relaxation while influencers monetize their daily routines.
Consumer Sub Trend:
Name: Efficiency-Focused Home Organization
Detailed Description: A trend where consumers seek and share time-saving tips for cleaning and organizing their homes, motivated by the need for simplicity and balance in their busy lives.
Big Social Trend:
Name: Self-Improvement Through Everyday Tasks
Detailed Description: A broader cultural shift where mundane tasks like cleaning are framed as opportunities for self-improvement and relaxation, often facilitated by social media content.
Worldwide Social Trend:
Name: Social Media as a Self-Improvement Platform
Detailed Description: Platforms like TikTok and Instagram have become key spaces for self-improvement, with users turning to content that helps optimize their lives in practical ways, including cleaning and organization.
Social Drive:
Name: Efficiency and Control
Detailed Description: Consumers are motivated by the desire to create order and efficiency in their lives, using online content to learn how to streamline and manage their daily responsibilities.
Learnings for Brands to Use in 2025:
Incorporate Influencer Collaborations: Brands can collaborate with cleaning influencers to introduce products that cater to the "reset" lifestyle, such as cleaning tools, organizational products, or time-saving services.
Emphasize Mental Health Benefits: Highlight the soothing, stress-relieving aspects of products that can help simplify and organize everyday life.
Strategy Recommendations for Brands to Follow in 2025:
Create Time-Saving Products: Develop products that make cleaning and organizing more efficient, capitalizing on the demand for practical solutions.
Leverage Influencer Marketing: Partner with influencers in the cleaning space to promote your products and services to an engaged and growing audience.
Final Sentence:
The rise of the "reset" trend on social media is transforming cleaning from a mundane task to a source of motivation, relaxation, and income for influencers, with consumers increasingly turning to these routines for both practical tips and soothing content.
What Brands & Companies Should Do in 2025 to Benefit from Trend and How to Do It:
Develop Products for Quick Organization: Focus on creating products that help consumers achieve the efficiency and simplicity they crave in their daily cleaning and organizing routines.
Collaborate with Influencers: Partner with cleaning influencers to showcase your products in real-life routines, aligning your brand with the growing "reset" content trend.
Final Note: Core Trend
Core Trend: "Reset" Cleaning Content
Detailed Description: The growing trend of short, efficient cleaning and organizational routines shared on social media platforms, offering viewers both practical advice and mental relaxation.
Core Strategy
Core Strategy: Efficiency and Simplicity
Detailed Description: Brands should create products that simplify cleaning and organizing tasks, aligning with the trend toward more efficient, time-saving solutions for busy lifestyles.
Core Industry Trend
Core Industry Trend: Influencer-Driven Domestic Content
Detailed Description: The rise of cleaning and home organization content as a monetizable form of influencer-driven media, where brands can partner with influencers to reach engaged, niche audiences.
Core Consumer Motivation
Core Consumer Motivation: Efficiency, Relaxation, and Control
Detailed Description: Consumers are motivated by the desire to simplify their home management routines, finding relaxation in the process while gaining a sense of control and accomplishment.
Final Conclusion:
The "reset" trend is revolutionizing the way consumers engage with cleaning and home organization, turning these everyday tasks into sources of motivation, relaxation, and financial opportunity for influencers. As the trend continues to grow, it offers valuable insights into how mundane tasks can be transformed into shareable content and monetizable experiences.
Commentaires