Findings:
Younger generations (Gen Z and millennials) are leading the shift towards plant-based diets, with a higher percentage reporting frequent consumption of vegetarian/vegan food compared to older generations.
Gen Z and Gen X have shown a 5% increase in adopting vegetarian or vegan diets since 2021.
Key Takeaway:
The growing popularity of plant-based diets among younger generations presents a significant opportunity for sustainable food brands.
Trend:
There is a clear trend of increasing interest and adoption of plant-based diets, particularly among younger consumers.
Conclusions:
To fully realize the benefits of plant-based diets for public health and climate change mitigation, it's crucial to encourage adoption across all age groups, including older generations who currently lag behind.
Implications for Brands:
Sustainable food brands should focus on developing and marketing plant-based products that appeal to the preferences and values of younger generations.
Brands should also consider strategies to engage older generations and make plant-based options more accessible and appealing to them.
The trend towards plant-based diets represents a growing market with potential for long-term growth and brand loyalty.
Kommentare