Findings:
Decaffeinated coffee is gaining popularity as consumers become more health-conscious.
A recent milestone was the first time a decaf brew won the top prize at the U.S. Brewers Cup.
Sales of decaf coffee are increasing for some brands, driven by a focus on health and wellness and innovation in brewing techniques and flavors.
The traditional European decaf brewing method using methylene chloride faces potential restrictions due to health concerns.
Specialty coffee roasters are investing in the Swiss Water Process, a healthier alternative to decaffeinate beans.
Key Takeaway:
The craft decaf coffee movement is growing, with specialty roasters filling a growing gap in the market by offering high-quality, healthier decaffeinated coffee options.
Trend:
Consumers are increasingly seeking healthier alternatives in all aspects of their lives, including their coffee choices. This trend is driving demand for high-quality decaf coffee.
Conclusions:
The future of decaf coffee lies in craft, with specialty roasters leading the way in innovation and quality.
The potential restrictions on the European decaf brewing method could further accelerate the adoption of healthier decaffeination processes like the Swiss Water Process.
Implications for Brands:
Coffee brands should invest in high-quality decaf offerings and communicate the health benefits of their products.
Brands should consider using healthier decaffeination processes like the Swiss Water Process to appeal to health-conscious consumers.
The growing demand for decaf coffee presents an opportunity for brands to expand their product lines and reach new customers.
Specialty coffee roasters are well-positioned to lead the craft decaf coffee movement and capitalize on the growing market.
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