Findings: A significant number of Gen Z and Millennial voters remain undecided after a 2024 election ballot shakeup.
Key Takeaway: Young voters are increasingly uncertain, showing dissatisfaction with traditional candidates.
Trend: Growing political disengagement among young voters.
Consumer Motivation: Desire for new, relatable candidates who align with their values.
Driving Trend: Disillusionment with the existing political landscape.
People: Gen Z and Millennials old enough to vote, typically aged 18-40.
Conclusions: Brands and political campaigns need to engage young voters with fresh, authentic messaging.
Implications for Society: Potential shifts in voter turnout and political engagement.
Big Trend: Rising political uncertainty and demand for change among younger generations.
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