Findings:
Social media and TV are the top channels for noticing new movie promos (44% each).
In-theater promos are noticed by 30% of viewers.
Out-of-home media (billboards, etc.) reach 20%.
Podcasts (7%) and print media (9%) are least effective.
Effectiveness varies across markets and demographics.
Key Takeaway:
Social media and TV are the dominant forces in movie promotion, but in-theater and out-of-home advertising still hold significant value.
Trend:
Shift towards digital channels for movie promotion, with social media playing a crucial role.
Consumer Motivation:
Discovering and engaging with new movies they might enjoy.
What's Driving the Trend:
Increasing reliance on digital platforms for entertainment and information consumption.
Who the Article is Referring to:
Adults aged 18+ across 17 international markets.
Product/Service:
Promotional campaigns for new movies in movie theaters.
Conclusions:
Movie studios should prioritize social media and TV for maximum reach.
In-theater and out-of-home advertising remain valuable for reaching specific demographics.
Tailoring strategies to specific markets is crucial.
Implications for Brands:
Invest in engaging social media content and TV advertising.
Utilize in-theater and out-of-home advertising strategically.
Consider market-specific preferences when planning promotional campaigns.
Implication for Society:
Increasingly digital-focused media consumption habits.
Potential for greater fragmentation of audience attention across multiple platforms.
Implications for Consumers:
Exposure to more movie promotions through diverse channels.
Potential for information overload and selective attention.
Implication for Future:
Continued growth of social media and digital platforms as primary channels for movie promotion.
Increasing importance of personalized and targeted advertising.
Consumer Trend:
Digital-First Movie Discovery
Consumer Sub Trend:
Social Media-Driven Movie Hype
Big Social Trend:
Shift towards Digital Media Consumption
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