Overall Trends
Dine-in is back: 46% of operators reported increased in-person dining, particularly popular with younger generations.
Takeout and pickup remain strong: Convenience is still important, with a 36% increase in takeout/pickup orders.
Global flavors are hot: Vegetable Pad Thai and other internationally inspired dishes are seeing significant growth on menus.
Mondays are surprisingly busy: Searches for restaurants open on Mondays are up 40% year over year.
Consumer Motivations
Gen Z: Personalized experiences, like birthday surprises, are key to attracting this generation.
Millennials: Value convenience and ease of booking reservations.
Gen X: Building relationships with staff is important for this group.
Boomers: Appreciate the flexibility of walk-in dining without reservations.
Operator Strategies
Loyalty programs: 75% of restaurants now offer loyalty programs to retain customers.
Social media marketing: 80% of operators are focusing their marketing efforts on social media, where diners are actively engaging with restaurant content.
Technology adoption: Online ordering, email marketing, and online reservations are essential for meeting customer expectations.
Key Takeaways
Restaurants are recovering: Dine-in traffic is increasing, particularly among younger generations.
Convenience is still king: Takeout and pickup remain popular, highlighting the ongoing demand for convenience.
Global flavors are in demand: Diners are seeking out diverse and exciting culinary experiences.
Personalization matters: Different generations have different motivations for dining out, so tailored approaches are crucial.
Technology is essential: Restaurants must invest in online ordering, reservations, and email marketing to stay competitive.
Big Trend Implied:
The guest experience is paramount. From personalized service to convenient ordering options, restaurants need to prioritize creating a positive and memorable experience for diners to thrive in the post-pandemic landscape.
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