Findings: The TikTok viral makeup trend based on contrast levels (differences between eye color, hair color, and skin tone) has captured attention, offering a structured way for users to determine which makeup looks suit them. However, while it’s helpful for some, others feel it can be too restrictive and limit creativity.
Key Takeaway: The trend provides guidance on how to enhance natural features through makeup but should not be viewed as a rigid rule. Makeup remains a form of self-expression, and individuals should feel free to experiment beyond these guidelines.
Trend: The trend revolves around using contrast levels to inform makeup choices, offering a personalized approach that matches makeup to a person’s unique features.
Consumer Motivation: Consumers, particularly those unsure about their makeup techniques, are motivated by the idea of personalized guidance that makes them feel more confident about their makeup choices. They seek structured, easy-to-follow advice that helps enhance their natural beauty.
What is Driving the Trend:
Personalization and simplicity in beauty routines.
Social media’s influence on beauty standards and viral trends.
The need for guidance for beginners or those who feel unsure about makeup techniques.
Who Are the People: The article refers to beauty enthusiasts on social media, particularly on TikTok. These users are predominantly younger generations, like Gen Z and Millennials, who are active in following beauty trends and experimenting with makeup.
Description of Consumers, Product, or Service: The trend is aimed at social media users, mainly young women (Gen Z and Millennials), who are looking for personalized ways to do makeup based on their natural contrast levels. The service/product is the TikTok filter that helps identify contrast levels and guides makeup application.
Conclusions: The contrast level makeup trend appeals to those seeking structure in their beauty routine, but it risks becoming too confining. Brands should focus on the balance between providing guidance and encouraging individual creativity.
Implications for Brands: Brands can use this trend to offer personalized makeup recommendations based on contrast levels, developing products or tools that align with the concept. However, they should also promote makeup as a form of self-expression, avoiding rigidity.
Implications for Society: As beauty trends continue to go viral on social media, they reflect society’s increasing focus on personalization. However, there is also a need to ensure that beauty standards remain flexible and inclusive, encouraging self-expression.
Implications for Consumers: Consumers will benefit from more personalized beauty products, but they should also be reminded that makeup should be fun, experimental, and not limited by trends.
Implications for the Future: As personalization becomes more important in beauty routines, future trends will likely continue to focus on tailoring products and techniques to individual characteristics. However, flexibility and creativity must remain central.
Consumer Trend: Personalized beauty routines based on contrast levels, providing structure for those who seek clear makeup guidance.
Consumer Sub Trend: The rise of social media-driven beauty trends that offer specific tools or filters to guide users in their makeup choices.
Big Social Trend: The growing demand for personalized, customizable beauty solutions that cater to individual features and preferences.
Local Trend: Beauty communities on social media platforms like TikTok influencing local beauty trends, encouraging users to try viral techniques.
Worldwide Social Trend: The global rise of social media as a driving force in beauty trends, where personalized beauty routines gain traction and go viral.
Name of the Big Trend Implied by Article: "Personalized Makeup Based on Contrast Levels"
Name of Big Social Trend Implied by Article: "Customization in Beauty through Social Media"
Social Drive: The social drive is the increasing demand for personalized, tailored beauty solutions and the impact of social media on shaping beauty standards and routines.
Strategy Recommendations for Companies to Follow in 2025:
Invest in Personalization: Offer makeup products and tools that align with the concept of contrast levels and cater to individual features.
Leverage Social Media: Use platforms like TikTok to create interactive filters and campaigns that resonate with younger consumers seeking personalized beauty advice.
Encourage Creativity: While offering personalized solutions, brands should also promote the idea of makeup as a creative and playful form of self-expression.
Collaborate with Influencers: Partner with makeup artists and influencers to create tutorials and product recommendations based on this trend while promoting flexibility and inclusivity.
Final Sentence (Key Concept): In 2025, brands should embrace the "Personalized Makeup Based on Contrast Levels" trend by offering tailored beauty solutions through social media, while simultaneously promoting creativity and self-expression to empower consumers to explore their unique beauty beyond rigid guidelines.
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