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Writer's pictureInsightTrendsWorld

Insight of the Day: What is set-jetting, and why does everyone love this new travel trend?

Key Takeaways:

  • Set-jetting is gaining popularity: This travel trend involves visiting locations where famous movies and TV shows were filmed.

  • Pandemic-induced binge-watching fueled the trend: Increased exposure to movies and shows during lockdowns sparked a desire to visit those locations.

  • Set-jetting offers immersive experiences: It allows fans to relive iconic moments and explore new destinations in a unique way.

  • Wide demographic appeal: Set-jetting attracts diverse travelers interested in various locations, including heritage buildings, villages, and countryside.

Trend:

The trend of set-jetting is on the rise, driven by factors such as increased exposure to films and TV shows during the pandemic, the desire for unique and immersive travel experiences, and the influence of social media platforms.

Conclusions:

Set-jetting is more than just visiting filming locations; it's a way to connect with beloved stories and characters, discover new places, and create lasting memories. It has the potential to boost tourism in various destinations and provide travelers with a unique and engaging way to explore the world.

Implications for Brands:

  • Tourism boards and destinations: Can capitalize on set-jetting by creating themed itineraries, tours, and experiences that cater to fans of specific movies or shows.

  • Hotels and accommodations: Can offer special packages and promotions for set-jetters, highlighting their proximity to filming locations or offering themed amenities.

  • Tour operators: Can develop specialized set-jetting tours that provide in-depth insights into the filming process and behind-the-scenes stories.

  • Movie and TV studios: Can collaborate with travel brands to promote set-jetting as a way to engage fans and extend the life of their franchises.

  • Social media influencers: Can play a role in promoting set-jetting destinations and experiences to their followers, further boosting the trend's popularity.

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