Based on the insights provided in the article, here are the BBQ trends for 2024 in the UK:
1. Growing Popularity of BBQ Throughout the Year: BBQ usage is no longer restricted to high spring and summer but is expanding into autumn and winter as well. Additionally, advancements in cooking technology such as air fryers are enabling people to achieve good results indoors as well.
2. Embracing American BBQ Culture: There's a significant trend in the UK towards embracing American BBQ culture. This includes cooking with larger cuts like brisket, short ribs, and tomahawks, as well as using smokers for slow cooking. Sales of smokers have increased, and people are seeking out traditional American-style cuts for their BBQs.
3. Experimentation and Adventurous Cooking: Consumers are becoming more adventurous in their BBQ cooking, trying new techniques and flavors. This includes experimenting with different cuts of meat, exploring various cultural cuisines, and incorporating dips, gravies, and consommés into their BBQ dishes.
4. Low and Slow Cooking: The 'low and slow' movement continues to gain popularity, with consumers increasingly interested in cooking tougher cuts of meat slowly to achieve tender and flavorful results. Pork shoulder, lamb shoulder, and beef brisket are cited as ideal choices for this cooking method.
5. Preference for Larger Cuts of Meat: There's a trend towards 'bigger is better' when it comes to meat choices for BBQs. Consumers are opting for larger cuts such as picanha steaks, tomahawk steaks, and pork ribeyes. These cuts offer rich flavors and are becoming increasingly popular on the BBQ grill.
6. Focus on Quality and Flavor: Consumers are seeking high-quality meat products with complementary flavor combinations. Butchers and farm shops are responding by offering tried-and-tested products with cooking instructions to ensure ease of use and a satisfying BBQ experience.
7. Diversification of Meat Choices: While traditional choices like burgers, sausages, and chicken remain popular, there's a growing demand for marinated products, pork belly strips, and unique cuts like lavender pork ribeye. Consumers are looking for simple-to-cook meal solutions that offer both convenience and flavor.
8. Demand for Higher Meat Content and Quality: Consumers are increasingly discerning about the quality of their meat products, preferring those with higher meat content and fewer additives. Butchers are responding by maintaining high meat content in their products, even if it means a slightly higher price.
Overall, the BBQ trends for 2024 in the UK reflect a shift towards more adventurous and diverse cooking styles, with a focus on quality, flavor, and convenience.
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