Findings: The UK’s out-of-home (OOH) dining market is strengthening, with increased consumer spending and participation. As financial pressures ease and consumers return to higher-spend venues like pubs and restaurants, spending has risen 13.3%, surpassing inflation. Consumers are dining out an average of 1.6 times per week, up from 1.5 times in 2023, with a shift toward premium dining experiences and diverse food options.
Key Takeaway: The UK OOH market is experiencing a revival, driven by higher consumer spending on premium and varied food experiences, particularly in pubs, bars, and restaurants.
Trends:
Rising Spend on Dining Out: Increased spending on dining out reflects consumer interest in premium experiences and higher-cost venues.
Channel Shift: Pubs and restaurants see growth as retail’s share of dining occasions declines.
Diverse Food Preferences: Consumers are exploring more diverse and premium food options, with traditional top dishes losing ground.
Consumer Motivation: A desire for variety, premium experiences, and a more flexible social dining culture following eased financial pressures.
Drivers of Trend: Improved economic conditions, consumer preference for high-quality dining, and a shift in meal occasions toward restaurants and pubs.
Notable Figures/Brands Referenced:
Katie Gallagher, Lumina Intelligence: Highlights opportunities for suppliers and operators to innovate with diverse, premium offerings.
Description of Consumers: Primarily UK adults seeking variety, premiumization, and food-led social experiences in the OOH dining sector.
Conclusions: The OOH market is resilient, showing strong growth as consumers return to higher-cost venues and seek more variety in dining options, prompting brands to expand premium and diverse offerings.
Implications for Brands: Suppliers should focus on premium, limited-edition, and diverse food offerings to attract consumers seeking elevated dining experiences.
Implications for Society: Increased consumer participation in dining out supports the hospitality sector and boosts local economies, reflecting a post-pandemic return to social dining.
Implications for Consumers: Consumers benefit from greater choice and variety in dining options, catering to a range of tastes and experiences.
Implications for Future: The trend towards premium and varied dining options will likely continue, pushing brands to innovate and meet evolving consumer preferences.
Consumer Trend: Premium and Diverse Dining Experiences
Consumer Sub-Trend: Social Dining with Variety
Big Social Trend: Rebound in Out-of-Home Socialization
Local Trend: Shift from Retail to Pubs and Restaurants for Dining Out
Worldwide Social Trend: Revival of Social Dining Post-Pandemic
Name of the Big Trend Implied by Article: Premiumization of the Dining Out Experience
Name of Big Social Trend Implied by Article: Social Dining Revival
Social Drive: A strong appetite for quality social experiences and premium food choices post-financial pressures.
Strategy Recommendations for Companies in 2025:
Focus on premium and limited-edition menu items to capture consumers’ interest in elevated dining experiences.
Introduce diverse, culturally rich menu offerings to appeal to consumers seeking variety.
Form brand partnerships to offer exclusive dining experiences that attract social diners.
Final Sentence: In 2025, Social Dining Revival will drive the UK OOH market, with brands benefiting by offering premium, diverse, and exclusive dining experiences that cater to consumers’ evolving tastes and social dining preferences.
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