Key Findings:
Moms Love Beauty: 55% of U.S. moms use beauty products/services as a form of self-care, exceeding the percentage of the general population and of U.S. women.
Makeup is Key: Wearing makeup is the top beauty-related self-care activity for moms (44%).
Hair Care & Skincare: Visiting the salon and having a skincare routine also rank highly for moms.
Desire for New Products: Moms are more likely than the general population to enjoy trying new beauty products as a form of self-care.
Additional Insights:
Shopping Enthusiasm: Moms are more likely to enjoy shopping for new beauty products (39%) compared to the general population (26%).
Income Level: 58% of moms live in households making over $50k annually, suggesting many have disposable income for beauty spending.
Barriers Exist: 39% of moms feel they lack the time and financial resources to invest in beauty as much as they'd like.
Implications for the Beauty Industry:
Moms are a Prime Target: This data highlights moms as a key demographic for beauty brands to focus on.
Self-Care Messaging: Emphasizing the self-care aspect of beauty products can resonate strongly with moms.
Impulse Purchases: Moms are prone to splurging on themselves, creating opportunities for impulse-driven beauty sales.
Accessibility is Key: Addressing the time and financial barriers moms face could further boost their beauty spending.
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