The Problem of Content Discovery
51% of viewers experience difficulty finding something to watch.
66% spend over 6 minutes searching for content.
Searching across multiple streaming platforms is a major challenge.
For 13% of viewers, the search process can take more than 15 minutes.
How Viewers Discover Content
62% prefer browsing a program guide or scrolling within a specific app.
34% use voice commands.
Many viewers seek recommendations from friends, family (55%), and social media (49%).
Factors Influencing Content Choice
Genre is a primary consideration for 94% of viewers.
Situational factors are crucial, including:
Mood (63%)
Schedule constraints (53%)
Co-viewers' preferences (42%)
Convenience (37%)
While only 38% discover content through trailers/ads, 85% are more likely to watch something if they've seen a promotional trailer/ad beforehand.
Key Takeaway
Content discovery remains a frustrating and time-consuming process for many viewers. This highlights a need for improved search tools, more intuitive interfaces, and better cross-platform integration to streamline the viewing experience.
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