Insight of the Day: Top 5 Beauty trends to have on your radar for 2025
- InsightTrendsWorld
- Dec 21, 2024
- 6 min read
Detailed Findings
2024 Beauty Recap
Makeup Frequency on the Rise: According to Beauty Pie’s ‘Beauty Trends’ report, 24% of people wore makeup almost daily in 2024, with that figure poised to grow in 2025.
Skinimalism Continued: Minimal product use focusing on glowing, natural skin dominated. Eco-conscious, clean products gained traction.
Experimental Makeup: Bold eye looks, overblushing techniques (popularized by Hailey Bieber and Sabrina Carpenter), and grungy glam (inspired by Charli XCX’s Brat era) coexisted with more natural aesthetics.
Seasonal Evolutions: Summer saw “sunset blush” and “boyfriend blush,” while fall and winter introduced bleached brows (seen on Rita Ora, Kendall Jenner, Bella Hadid) and “Ice Princess” trends on TikTok.
Pinterest Predicts: 5 Key Beauty Trends for 2025
Sea Witchery
Dark Siren Makeup: A 695% increase in “dark siren makeup” searches indicates moody, aquatic tones like deep purples, aqua blues, and shimmering finishes.
Wet Hair & Mermaid Manicures: Gen Z and Millennials embrace sultry, wet-look hair and sea-inspired nails (chrome, colored scales), channeling Charli XCX’s signature style.
Goddess Complex
Gold Dominates: Inspired by a “divine” or “regal” aesthetic, gold facials, gold braids, and gilded nail designs are on the rise.
Empowered Mindset: The trend implies tapping into “divine feminine” energy, suggesting a 2025 focus on self-worth and radiant, golden-themed products.
Aura Beauty
Mood-Reflective Makeup: A “makeup mood ring” concept, where blush, eyeshadow, and lipstick colors echo the wearer’s inner feeling.
Unified Color Palettes: Harmonizing eye and cheek shades to create cohesive, emotionally expressive looks. Encourages experimentation with bright hues and bold color statements.
Cherry Coded
Deep Wine Tones: Building on 2024’s cherry-themed nails and ombré lips, expect more robust, fruit-inspired reds on eyes, lips, and cheeks in 2025.
Food-Inspired Beauty: Aligns with the broader trend of edible or food-themed products, potentially prompting expansions in cherry-flavored or scented formulas (a la Hailey Bieber’s Rhode).
Doll Beauty
Playful, Doll-Like Aesthetics: Sabrina Carpenter exemplifies this with pink blush, a defined pout, and doe-eyed makeup.
Runway Influence: Pat McGrath’s porcelain doll skin and pinched lashes at Maison Margiela SS25 set the stage for a surge in whimsical, exaggerated lashes and youthful looks.
Key Takeaway
The 2025 beauty landscape celebrates creativity, self-expression, and thematic makeup looks. From dark, siren-inspired glam to gilded goddess aesthetics, the emphasis is on bold color palettes, expressive finishes, and mood-reflective products.
Trend
A transition to imaginative, story-driven makeup styles—fusing nature, mythology, and personal emotion—underscores 2025’s beauty narrative.
Consumer Motivation
Individual Expression: Beauty enthusiasts seek unique, thematic inspiration (sea witch, goddess, doll) that resonates with personal identity.
Mood & Emotion: Aura Beauty spotlights the psychological link between color choice and self-expression.
Escapism & Fantasy: With continuing interest in mermaid and fairycore themes, 2025 makeup helps people experiment and step out of everyday routines.
Driving the Trend
Social Media Influence: Platforms like Pinterest, TikTok, and Instagram amplify thematic aesthetics, fueling viral interest in siren, goddess, or doll looks.
Celebrity & Pop Culture: Figures like Hailey Bieber, Charli XCX, and Sabrina Carpenter propel new makeup techniques, inspiring fans globally.
Seasonal Refreshes: Beauty cycles shift quickly, with runway shows (like Maison Margiela’s SS25) introducing fresh color stories and experimental finishes.
Motivation Beyond the Trend
Self-Care & Empowerment: Goddess Complex encourages embracing one’s worth, while doll beauty and aura trends promote playful exploration.
Eco-Conscious & Ingredient-Focused: The shift toward clean, sustainable products in 2024 persists, with brands mindful of packaging and formulas.
Target Audience
Gen Z & Millennials: Highly active on social media, driving interest in new, whimsical, thematic looks.
Creative Experimenters: Anyone looking to step outside the norm and test bolder color schemes, special effects, or textural elements.
Everyday Enthusiasts: Individuals who want quick, fun updates to their usual routines (like a wet hair look or cherry lip oil).
Description of Products or Services
Sea Witch-Inspired Makeup: Metallic shadows in purples/blues, high-shine lip gloss, wave-like haircare for a mermaid effect.
Goddess Complex Additions: Gold-infused skincare (sheet masks, peel-off masks), gilded braids, shimmer nail wraps.
Aura Beauty Kits: Coordinated palettes featuring gradient colors for cheeks and eyes, plus mood-based shade guidelines.
Cherry Coded Items: Wine-red lip oils, berry-toned blush sticks, aromatic cherry glosses.
Doll Beauty Essentials: Fluttery, volumizing mascaras and pastel lip colors reminiscent of a porcelain doll’s aesthetic.
Conclusions
2025’s leading beauty movements emphasize bold color statements, thematic inspiration, and playful approaches to makeup and hair. Trends like sea witchery, goddess complex, aura beauty, cherry-coded hues, and doll aesthetics cater to a broad range of tastes, from dark and dramatic to ultra-feminine and whimsical.
Implications for Brands
Coordinated, Theme-Centric Launches: Create curated collections (e.g., “Sea Witch” line with matching eyeshadows, lipsticks, and nail polishes).
Seasonal & Holiday Tie-Ins: Leverage special edition packaging and color stories for siren-inspired summer looks or goddess-themed holiday releases.
Influencer Collaborations: Partner with content creators who exemplify each trend, driving authenticity and social reach.
Cross-Promotions: Align with fashion or accessory brands to produce cohesive “head-to-toe” experiences (e.g., hair accessories for goddess braids).
Implications for Society
Emphasis on Self-Expression: Makeup continues as a creative outlet, enabling people to experiment with diverse moods and styles.
Inclusivity & Accessibility: Broader color ranges and variety in finishes ensure more consumers can replicate these trends at home.
Ethical & Eco-Friendly Gains: Consumers remain conscious of packaging waste and clean formulas while indulging in new aesthetics.
Implications for Consumers
Accessible Creative Outlets: Entry points range from subtle cherry lips to full siren transformations.
Confidence & Empowerment: The “goddess” narrative and doll-like positivity can foster self-assured identities.
Digital Inspiration: Platforms like Pinterest serve as creative hubs offering tutorials, product recommendations, and community feedback.
Implications for the Future
Fast-Evolving Looks: Beauty cycles will likely continue at a swift pace, with micro-trends emerging in shorter time frames.
Enhanced Technology Integration: Expect more AR try-ons, AI-led color recommendations, and mood-detecting apps to align with aura beauty.
Expansion of Food-Themed & Nature-Inspired Lines: The cherry-coded phenomenon hints at continued culinary and environmental mashups in beauty.
Consumer Trend
A bold fusion of whimsical, myth-inspired elements (sea witchery, goddess, doll) and mood-reflective color palettes (aura beauty, cherry-coded) defining 2025’s beauty landscape.
Consumer Sub Trend
Incremental Updates: Consumers layering fantasy elements onto existing minimalistic routines (e.g., adding metallic touches or pastel accents).
Big Social Trend
Escapist, narrative-driven aesthetics that encourage self-expression and reflect personal mood or identity through curated color stories.
Local Trend
In the UK, the continued rise of playful, innovative looks on social platforms drives high-street retailers and drugstores to stock more thematic, limited-edition collections.
Worldwide Social Trend
Global beauty communities unite via TikTok, Instagram, and Pinterest, sharing techniques and product ideas that transcend regional fashion boundaries.
Name of the Big Trend Implied by Article
“Mood-Focused Mythical Makeup”
Name of Big Social Trend Implied by Article
“Thematic & Fantastical Beauty Movements”
Social Drive
A collective enthusiasm for fantasy, self-discovery, and playful creativity in cosmetics, empowered by viral media and brand innovation.
Learnings for Companies to Use in 2025
Embrace Storytelling: Market products in cohesive narratives (e.g., “Sea Witch” collections) to captivate fans of whimsical trends.
Curate Color & Finish: Offer multi-purpose items (like combined eyeshadow/blush palettes) that align with aura beauty or cherry-coded looks.
Highlight Inclusivity: Ensure color ranges suit a wide variety of skin tones, reflecting the universal appeal of expressive makeup.
Strategy Recommendations for Companies to Follow in 2025
Seasonal Drops & Collabs: Release small-batch, theme-specific items in partnership with influencers who exemplify each aesthetic.
Augmented Reality Tools: Develop AR apps or filters so customers can test sea witch makeup or goddess gold braids virtually before purchasing.
Eco-Centric Packaging: Cater to sustainability concerns with refillable pods, biodegradable materials, and transparent supply chains.
Experiential Events: Host pop-up stores or traveling makeup workshops that let fans immerse in the mythical worlds of each theme.
Final Sentence (Key Concept)
The main trend from the article is “Mood-Focused Mythical Makeup,” reflecting a broader shift toward thematic, emotive, and highly creative beauty looks that invite consumers to connect makeup choices with personal expression and storytelling.
What Brands & Companies Should Do in 2025 to Benefit from the Trend
Brands and companies should offer imaginative, cohesive collections aligned with these evolving themes—from siren-like wet finishes to gold-drenched goddess aesthetics—while leveraging social media to provide interactive tutorials and AR experiences. By combining eco-friendly formulas, vibrant color palettes, and engaging narratives, they can resonate with a generation seeking bold self-expression and accessible escapism in their everyday beauty routines.
Final Note
By implementing these strategies, brands can successfully take advantage of “Mood-Focused Mythical Makeup.” They can market to consumers looking for whimsical, thematic looks while honoring sustainability, ensuring robust engagement and loyalty as 2025’s beauty landscape unfolds.
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