Insight of the Day: Top 3 food and beverage trends coming to hotels in 2025
- InsightTrendsWorld
- Jan 22
- 4 min read
Detailed Findings: Marriott’s Vice President of Culinary, Global Operations, Stephen Toevs, highlights how hotels are evolving their food and beverage offerings to cater to changing guest demands.
Multisensory Dining Experiences: Luxury dining will become an immersive experience, blending taste, sight, sound, and scent to create unforgettable moments for travelers. Tailored soundscapes, curated scents, and evolving ambient lighting will enhance each meal course.
Connecting Generations with “Newstalgia”: Chefs will put modern twists on classic dishes and reimagine comfort food from the past with contemporary ingredients and presentation, catering to multigenerational travelers.
Social Media Influences Menus: Culinary pros are using social media trends to guide menu creation, making dishes that are trendy, relevant, and highly shareable, ensuring their offerings resonate with both online and offline audiences.
Key Takeaway: Hotels are focusing on multisensory dining experiences, modern twists on nostalgic dishes, and leveraging social media trends to create highly engaging food and beverage offerings.
Key Success Factors of Food and Beverage Trends Mentioned:
Immersive Dining: Combining multiple senses to create unique and memorable experiences.
Nostalgic Appeal: Utilizing familiar comfort foods and presenting them with a modern twist.
Social Media Savvy: Creating menu items that are both trendy and shareable, attracting guests through online visibility.
Main Trend: Multisensory Culinary Experiences
Description of the Trend (Multisensory Culinary Experiences): Dining experiences in luxury hotels are evolving to engage multiple senses, offering guests a richer and more memorable culinary journey that transports them to different locales or moods.
Consumer Motivation: Consumers are driven by the desire for immersive and transformative dining experiences that fully engage their senses and provide lasting memories.
What is Driving Trend: The growing demand for unique and unforgettable experiences, combined with advancements in technology and design in the culinary world.
What is Motivation Beyond the Trend: Consumers seek deeper emotional connections through their dining experiences, wanting to be fully immersed and transported by the ambiance and sensory elements.
Description of Consumers Article is Referring To:
Age: Diverse, including younger travelers and older generations.
Gender: Mixed, catering to a wide demographic.
Income: Middle to high-income, typically those who frequent luxury hotels.
Lifestyle: Experience-driven, seeking unique and enriching travel and dining experiences.
Conclusions: Hotels are set to transform their culinary offerings by creating highly immersive, nostalgically modern, and social media-friendly dining experiences that cater to evolving traveler preferences.
Implications for Brands: Brands should focus on integrating multisensory elements into their dining experiences, leveraging the appeal of nostalgic yet modern dishes, and utilizing social media to stay current and relevant.
Implications for Society: These trends will promote a greater appreciation for the art of dining, fostering deeper connections between generations and encouraging creativity and innovation in the culinary world.
Implications for Consumers: Guests can look forward to more engaging and memorable dining experiences that cater to their senses and emotional connections, while also enjoying beautifully presented and shareable dishes.
Implications for Future: The future of food and beverage in hotels will pivot towards creating even more personalized and immersive experiences through continuous innovation and integration of new sensory elements.
Consumer Trend (Multisensory Culinary Experiences): Consumers value dining experiences that engage multiple senses, offering a richer and more memorable journey that transports them through taste, sight, sound, and scent.
Consumer Sub Trend (Nostalgic Modernity - “Newstalgia”): Chefs are giving modern twists to classic dishes, creating a sense of nostalgia while appealing to contemporary tastes, bridging the gap between generations.
Big Social Trend (Social Media Influence): Social media’s pervasive influence drives culinary trends, with chefs and hotels creating highly shareable and visually appealing dishes that capture online engagement.
Worldwide Social Trend (Experience-Driven Travel): Travelers worldwide are increasingly seeking unique and immersive experiences, with a particular focus on multisensory and culturally enriching dining options.
Social Drive (Emotional Connection): The drive to create deeper emotional connections through dining experiences motivates both consumers and culinary professionals to prioritize multisensory and nostalgic elements.
Learnings for Brands to Use in 2025:
Embrace multisensory design to elevate dining experiences.
Innovate with nostalgic yet modern dishes to appeal to a broad audience.
Leverage social media trends to create shareable and engaging menu items.
Strategy Recommendations for Brands to Follow in 2025:
Develop and market immersive dining experiences that engage all senses.
Reimagine classic dishes with modern ingredients and presentation.
Utilize social media to promote trendy and highly shareable culinary creations.
Final Sentence (Key Concept) Describing Main Trend from Article: "Multisensory Culinary Experiences" encapsulate the evolving dining scene in 2025, where luxury hotels create deeply engaging and unforgettable experiences by blending taste, sight, sound, and scent.
Final Note:
Core Trend: Multisensory Culinary Experiences.
Detailed Description: Dining experiences in luxury hotels engage multiple senses, offering guests a richer and more memorable culinary journey.
Core Social Trend: Social Media Influence.
Detailed Description: Social media drives culinary trends, with chefs and hotels creating shareable and visually appealing dishes that capture online engagement.
Core Brand Strategy: Embrace Immersive and Nostalgic Elements.
Detailed Description: Brands should integrate multisensory design and reimagine classic dishes to cater to consumer desires for immersive and nostalgic dining experiences.
Core Industry Trend: Experience-Driven Culinary Innovation.
Detailed Description: The industry trend focuses on creating unique, experience-driven dining options that engage multiple senses and foster emotional connections.
Core Consumer Motivation: Emotional and Sensory Engagement.
Detailed Description: Consumers seek dining experiences that deeply engage their senses and emotions, providing memorable and shareable moments.
By embracing the core trend of "Multisensory Culinary Experiences" and implementing these strategies, brands can better meet consumer motivations for unique, engaging, and nostalgic dining adventures. Brands need to prioritize sensory engagement, leverage social media, and innovate with nostalgic yet modern dishes to captivate their audience, enhance experiences, and drive loyalty.
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