For years, retailers have had the ability to collect data from customers with the idea that they would use it to offer consumers more personalized products and experiences. But too often, there was so much data collected retailers didn’t know what to do with it. Slogging through it became a project to be avoided, like cleaning out the garage. But tech companies say artificial intelligence (AI) has the ability to analyze data quickly, freeing up retail time, bringing change to stores faster than ever before all while putting more of an emphasis on sustainability.
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