Top of the list is the dreaded pop-up: 71% of consumers surveyed around the world cited advertising pop-ups as an online irritation, making it the most widespread annoyance of the lot. Back in 2020, this was also listed by consumers in the US and the UK as the most frustrating aspect of online content, and in 2017 pop-up ads were found to be the most intrusive or unacceptable online ad format.
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