Findings:
UK consumers are drinking significantly less alcohol than before, with moderation being the main driver.
1 in 3 visits to on-trade venues in the UK are alcohol-free, and 60% of bar visits and 72% of restaurant visits involve a mix of alcoholic and non-alcoholic drinks.
Younger consumers (under 34) are more likely to moderate their alcohol consumption and choose venues with good non-alcoholic options.
The number of people trying and regularly consuming low-and-no products is increasing.
Key Takeaway:
The demand for non-alcoholic drinks is growing, and businesses that fail to offer a good selection are missing out on potential revenue.
Trends:
Moderation is becoming an ingrained habit, especially among younger consumers.
Socializing is no longer solely focused on alcohol consumption, with experiences and non-alcoholic options becoming increasingly important.
Younger drinkers are not necessarily having fewer drinks, but rather choosing non-alcoholic alternatives more often.
Conclusions:
Both retail and on-trade venues need to improve their low-and-no offerings to cater to changing consumer preferences.
Lack of visibility and limited choice of non-alcoholic drinks are costing businesses potential revenue.
Improving the range and communication of alcohol-free options could significantly increase customer visits and spending.
Implications for Brands:
Brands need to invest in developing and marketing high-quality non-alcoholic drinks that appeal to a wide range of consumers.
Businesses should clearly communicate their non-alcoholic options to customers, both in-store and online.
Bars and restaurants can create attractive non-alcoholic cocktails and mocktails to cater to the growing demand for sophisticated alcohol-free alternatives.
Brands should consider partnering with influencers and experts in the low-and-no space to raise awareness and credibility of their products.
Adapting to the moderation trend can open up new opportunities for growth and customer loyalty in the drinks industry.
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