Findings:
3D printing is the most anticipated technology to become widespread and is seen as beneficial to society.
Americans are less likely to buy new tech products for the sake of newness, with a growing preference for replacing items only when broken.
Artificial intelligence is the most well-known emerging technology, with familiarity increasing since 2023.
While many believe in the potential of various technologies, NFTs are viewed negatively, with a majority considering them bad for society.
Concerns about AI's potential negative impact on society have grown since 2022.
A significant portion of Americans believes computers are already more intelligent than humans or will be in the future.
Key Takeaway:
Americans are increasingly cautious about adopting new technologies, prioritizing practicality and societal benefits. While AI is gaining recognition, concerns about its impact are also on the rise.
Trends:
Growing pragmatism in tech adoption: People are less interested in new gadgets for the sake of novelty and more focused on replacing broken items.
Increased awareness and mixed opinions on AI: AI is becoming more widely known, but concerns about its impact are growing.
Skepticism towards NFTs: NFTs face widespread negativity due to perceived societal harm.
Concerns about AI's impact on society and potential threat to humanity.
Conclusions:
Tech companies need to focus on the practical applications and societal benefits of their products to appeal to consumers.
The development and communication around AI need to address ethical concerns and potential risks to mitigate negative public opinion.
The NFT market needs to re-evaluate its approach to address the widespread negative perception and demonstrate its potential value.
The growing concern about AI's potential threat to humanity requires serious consideration and proactive measures to ensure responsible development and use.
Implications for Brands:
Brands should emphasize the practical benefits and positive impact of their products on society.
Transparency and ethical considerations should be prioritized in the development and marketing of AI technologies.
Brands involved in NFTs need to focus on building trust and demonstrating the value of their offerings beyond speculation.
Brands should engage in conversations about the responsible development and use of AI to address public concerns and build trust.
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