Findings:
Consumers are increasingly influenced by personalized food products, with 24% always and 30% often swayed by such offerings.
Personalization in confectionery includes customized messages, flavors, dietary accommodations, and even region-specific adaptations.
Manufacturers need to adopt flexible production processes to cater to this demand for small-batch, customized products.
esarom's "create your own biscuit" concept allows manufacturers to easily personalize biscuits with various fillings and flavors.
Trending flavors include hazelnut, caramel, chocolate, strawberry, and orange, with growing interest in unique flavor combinations.
Key Takeaway:
Personalization is a key trend in the confectionery industry, and manufacturers need to adapt by offering flexible solutions and unique flavor combinations to cater to individual consumer preferences.
Trend:
Consumer Trend: Demand for personalized and customized food experiences.
Consumer Sub Trend: Interest in unique flavor combinations and regional adaptations.
Big Social Trend: Individualism and self-expression through consumption choices.
Worldwide Social Trend: Growing demand for personalized experiences across industries.
Name of the Big Trend implied by article: Personalized Nutrition and Indulgence
Name of Big Social Trend implied by article: The Rise of Individualism
Consumer Motivation:
Desire for products that reflect their individual needs and preferences.
Seeking unique and memorable experiences.
Using food choices as a form of self-expression.
What is driving the trend?
Increased consumer awareness and access to information.
Desire for control and agency over food choices.
Growing appreciation for diverse and unique flavor profiles.
Who are the people the article is referring to?
Consumers seeking personalized confectionery products.
Confectionery manufacturers and brands.
Description of consumers/product/service:
Consumers of all ages and backgrounds, with a focus on those who value personalization and unique experiences.
The article focuses on confectionery products like chocolates, biscuits, and candies.
Conclusions:
Personalization is crucial for success in the confectionery market.
Brands need to invest in technology, market research, and flexible production to meet this demand.
esarom's "create your own biscuit" concept offers a practical solution for manufacturers.
Implications:
For brands: Develop customized offerings, embrace flexible production, and invest in market research to understand local preferences.
For society: Increased product diversity and catering to individual needs, potentially leading to greater consumer satisfaction.
For consumers: More options to express individuality and satisfy specific preferences.
For the future: Continued growth of personalization, with advancements in technology enabling even greater customization and unique experiences.
Social Drive:
The desire to express individuality and connect with brands that offer personalized experiences.
Learnings for companies to use in 2025:
Understand the diverse needs and preferences of consumers.
Invest in flexible production processes to cater to small-batch customization.
Prioritize unique flavor combinations and regional adaptations.
Strategy Recommendations for companies to follow in 2025:
Offer online customization tools for consumers to design their own confectionery products.
Partner with local influencers and communities to create region-specific offerings.
Develop limited-edition products that tap into trending flavors and cultural moments.
Final sentence (key concept):
Personalization is reshaping the confectionery industry, empowering consumers to express their individuality and enjoy treats tailored to their unique preferences, driving brands to innovate and offer increasingly customized experiences.
What brands & companies should do in 2025 to benefit from the trend and how to do it:
Invest in technology: Implement digital printing and flexible manufacturing to enable customization.
Conduct thorough market research: Understand consumer preferences and regional variations to tailor offerings.
Embrace co-creation: Involve consumers in the product development process through online platforms and feedback mechanisms.
Highlight personalization: Clearly communicate customization options and the unique value proposition of personalized products.
Offer a seamless experience: Ensure a smooth and user-friendly customization process, whether online or in-store.
Comentarios