Findings:
Gen Z is consuming less alcohol and drugs than previous generations, but their health is still at risk due to social changes.
Vaping is at endemic levels among children, with a quarter having tried it and a tenth being regular users.
Ketamine use has hit a record high among 16 to 24-year-olds, with almost one in 25 people in this group admitting to taking it.
Cannabis remains the most popular illicit drug among Gen Z, and new research suggests it may pose a greater risk to young people's brains than previously thought.
Nearly a quarter of children in England have a probable mental disorder, such as anxiety or depression, with the rate increasing.
Outdoor play and exercise are declining among young people, with England and Wales ranking low in a global fitness league.
Type 2 diabetes is on the rise among people under 40, driven by Britain's increasing obesity rates.
Key Takeaway:
While Gen Z may be avoiding some traditional vices like excessive drinking and smoking, they face new health challenges related to vaping, ketamine use, mental health issues, lack of exercise, and rising rates of type 2 diabetes.
Trend:
The trend of Gen Z prioritizing health and wellness is evident in their reduced alcohol and drug consumption. However, this generation is facing a new set of health challenges due to social changes and lifestyle factors.
Conclusions:
Social changes, including increased screen time, sedentary lifestyles, and unhealthy diets, are contributing to a range of health problems among Gen Z.
The rise of vaping and ketamine use poses significant health risks for young people.
Mental health issues are a growing concern among children and young adults.
The lack of exercise and poor dietary habits are contributing to rising obesity rates and the increased prevalence of type 2 diabetes among younger generations.
Implications for Brands:
Public health organizations: Need to develop targeted campaigns to address the specific health challenges faced by Gen Z, focusing on education, prevention, and early intervention.
Food and beverage brands: Should promote healthier options and responsible marketing practices to address the growing concerns about unhealthy diets and obesity.
Technology companies: Have a responsibility to address the negative impacts of social media on mental health and promote healthy online habits.
Fitness and wellness brands: Can offer products and services that encourage physical activity and healthy lifestyles among young people.
Government and policymakers: Should implement regulations to address the marketing and sale of vapes and other harmful products to children and young adults.
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