Findings:
Confectionery is evolving with functional ingredients like probiotics, protein, fiber, and plant-based alternatives.
Key Takeaway:
2024 is shaping up to be the year of healthier confectionery options, combining indulgence with health benefits.
Trend:
There's a significant shift towards better-for-you sweets featuring health-enhancing components.
Conclusions:
Functional foods in confectionery are becoming mainstream, appealing to health-conscious consumers.
Implications for Brands:
Brands should innovate with functional ingredients to meet the growing demand for healthier sweet treats.
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