Key Findings:
Apps Over Web: 64% of US consumers prefer using retailer mobile apps to mobile websites.
Time & Simplicity Matter: Consumers prioritize apps that save time (68%) and simplify the shopping experience (65%).
Poor UX is a Dealbreaker: The top reasons for deleting apps are bugs/slow loading (58%) followed by bad user interface (56%).
Security & Customization: Consumers want strong security features (54%) and the ability to customize privacy settings (64%) and account profiles (44%).
AI Potential: Gen Z and Millennials (72%) are open to AI capabilities in retail apps.
Implications for Retailers:
Invest in App Development: Having a well-designed mobile app is not just a nice-to-have; it's increasingly expected by consumers.
Focus on UX: Prioritize an intuitive interface, fast loading times, and secure features to prevent users from deleting your app.
Time-Saving Features: Make shopping quick and easy within the app through streamlined checkout, convenient search, and personalized recommendations.
Embrace Customization: Allow users to tailor the app experience to their preferences and ensure data privacy.
Explore AI: Consider incorporating AI-powered features like product recommendations, chatbots, and visual search to enhance the shopping journey, especially for younger audiences.
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