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Insight of the Day: Summer’s Biggest TikTok Food Trend Is a Go-To Vegan Meal

Findings:

  • The "Caesar salad with a side of fries" trend is taking over TikTok.

  • Many TikTokers celebrate the combination as the epitome of a “fancy” meal.

  • The trend is adaptable for plant-based eaters.

Key Takeaway:

  • This viral trend is both popular and easily veganized, showcasing the versatility of plant-based cuisine.

Trend:

  • The "Caesar salad with a side of fries" is the latest in viral food trends on TikTok.

Conclusions:

  • Vegan versions of Caesar salad dressings, Parmesan cheese, and croutons are readily available, making it simple to recreate this trendy meal at home.

  • Most fries are vegan-friendly, but some fast-food chains use animal products in their preparation.

  • While many alcoholic beverages are vegan, it's important to check the ingredients in vermouth to ensure it's animal-free.

Implications for Brands:

  • Brands can leverage this trend by creating and promoting vegan versions of Caesar salad dressings, Parmesan cheese, and other relevant products.

  • Restaurants can add vegan Caesar salad options to their menus to attract a wider audience.

  • Brands can partner with influencers to create engaging content around this trend, showcasing their vegan products in a relatable and appealing way

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