Soft drinks play a significant role in the beverage industry, especially during the summer months. Let's dive into some insights and strategies to boost soft drink sales:
1. Soft Drinks with Food:
- BBQs and on-the-go snacking are popular summer activities. Research shows that merchandising food and drink together can double shopper engagement and increase sales by up to 32%¹. Consider stocking sharing packs of soft drinks alongside meals and snacks to cater to summer BBQs or picnics. Displaying single cans and bottles in chillers next to sandwiches can also drive incremental sales.
2. Summer Socializing:
- With sporting events like UEFA EURO 2024 and the Paris 2024 Olympic Games, families and friends will gather. Retailers can create theatre and cross-category displays to engage shoppers. Additionally, festival-goers often bring their own drinks to events, presenting an opportunity for nearby stores.
3. Energizing Break:
- The ready-to-drink (RTD) chilled coffee sector continues to grow, especially during summer months. Costa Coffee offers a range of RTD Lattes, Flat Whites, and Frappés. Energy drinks also contribute significantly to soft drinks sales, accounting for 33% of the category's value in convenience stores¹.
4. Delivering Value:
- Shoppers prioritize value. Price-marked packs (PMPs) reassure them that they are getting value for money. Soft drinks PMPs are worth £1.3 billion¹.
Top Tips to Drive Sales:
- Optimize your range and layout: Research suggests that doing so can lead to a 28% uplift in sales¹.
- Allocate space wisely: Dedicate a quarter of your chiller to colas, including zero-sugar options and flavored colas.
- Emphasize major brands while making room for new launches.
Remember, innovative flavors, premium ingredients, and eye-catching packaging will continue to drive soft drink sales this summer!
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