Insight of the Day: Snacking a way to connect and share
- InsightTrendsWorld
- Feb 18
- 3 min read
Why is the topic trending?
The topic is trending because it highlights the evolving role of snacking in modern life, emphasizing its importance as a means of expressing love and fostering connections, especially among younger generations.
Overview
Mondelēz International's sixth annual 'State of Snacking' report reveals new insights into snacking attitudes and behaviors across 12 countries. The 2024 findings show that snacking is increasingly used as a way to express love and connect with others.
Detailed Findings
Love through Snacking: 71% of global consumers agree that sharing snacks is their love language, an 8% increase from 2023, especially among Millennials and Gen Z.
Connection through Snacking: 64% of respondents snack to connect with others, with 93% believing there's always a snack suitable for sharing.
Self-Care through Snacking: Younger generations use snacking as a form of self-care to boost mood, find comfort, and manage stress.
Key Takeaway
Snacking has evolved from a mere habit to a significant cultural activity that fosters love, connection, and self-care, particularly among younger demographics.
Main Trend: "Snack Love"
Description: Snacking has become a primary way for people to express love and build connections with others.
Consumer Motivation
Consumers are motivated by the desire to express love, connect with others, and practice self-care through snacking.
Driving Trend
The trend is driven by increasing awareness of mental health, the importance of relationships, and the role of food in enhancing emotional well-being.
Motivation Beyond the Trend
Consumers are seeking convenient and enjoyable ways to improve their emotional health and maintain strong social bonds.
Description of Consumers
Age: Predominantly Millennials and Gen Z.
Gender: All genders, with a focus on younger generations.
Income: Varies, but includes a significant portion of middle to upper-middle income groups.
Lifestyle: Health-conscious, socially active, and tech-savvy individuals who prioritize mental and emotional well-being.
Conclusions
Snacking is a vital part of modern life, serving as a means of expression, connection, and self-care.
Implications for Brands
Brands should focus on creating snacks that foster connection and self-care, emphasizing emotional and social benefits.
Implications for Society
The trend highlights the growing importance of mental health and the role of food in social and emotional well-being.
Implications for Consumers
Consumers are increasingly aware of the emotional benefits of snacking, leading to more mindful and purposeful snacking habits.
Implications for the Future
The trend will likely continue to grow, with an increased focus on mental health, social connections, and the emotional benefits of food.
Consumer Trend: "Emotional Snacking"
Detailed Description: Snacking as a way to manage emotions, boost mood, and foster social connections.
Consumer Sub Trend: "Mindful Indulgence"
Detailed Description: Consumers are choosing snacks that not only taste good but also provide emotional and mental benefits.
Big Social Trend: "Mental Health Awareness"
Detailed Description: Increasing focus on mental health and well-being, with food playing a key role in managing stress and boosting mood.
Worldwide Social Trend: "Global Connection"
Detailed Description: Food as a means of connecting people across cultures and fostering global understanding.
Social Drive: "Well-Being"
Detailed Description: The drive towards holistic well-being, encompassing physical, mental, and social health.
Learnings for Brands to Use in 2025
Brands should innovate and market products that emphasize emotional and social benefits, focusing on mental health and social connections.
Strategy Recommendations for Brands to Follow in 2025
Create Emotional Connections: Develop marketing campaigns that highlight the emotional benefits of snacking.
Innovate with Purpose: Focus on creating snacks that provide mental and emotional benefits.
Foster Social Engagement: Promote snacks as a means of building and maintaining social connections.
Emphasize Self-Care: Position snacks as part of a holistic self-care routine.
Final Sentence
The main trend from the article is the evolution of snacking as a language of love and connection, with brands and companies needing to focus on the emotional and social aspects of snacking to benefit from this trend in 2025.
Final Note:
Core Trend: "Snack Love" – Snacking as a primary means of expressing love and building connections.
Core Strategy: "Emotional Marketing" – Highlighting the emotional benefits of snacking in marketing campaigns.
Core Industry Trend: "Mindful Indulgence" – Creating snacks that provide both enjoyment and emotional benefits.
Core Consumer Motivation: "Well-Being" – The desire for holistic well-being, including mental and emotional health.
Final Conclusion
Snacking is more than just a habit; it's a way to express love, build connections, and practice self-care. Brands should focus on the emotional and social benefits of snacking to stay relevant and resonate with consumers in 2025.
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