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Insight of the Day: Smart fitting rooms and digital ordering screens: last week’s biggest retail technology plays at a glance

Certainly, here is a summary of the retail systems deals, launches, deployments, and pilots, along with the requested details:

Summary of Key Retail Tech Developments:

  • Hugo Boss: Implemented smart fitting rooms in its flagship store in Düsseldorf, Germany, in partnership with One iota. The solution enhances the customer experience by providing product information and enabling requests for different sizes/colors.

  • Macy’s: Expanded its retail media capabilities by partnering with Rokt. This allows Macy’s to offer personalized offers to customers after purchase, increasing engagement.

  • Middlesbrough Football Club: Extended its contract with Visualsoft for its online retail platform. The partnership has led to a 32% year-on-year increase in revenue.

  • Core-Mark: Is transitioning its category management solutions to Blue Yonder's SaaS platform to streamline its operations and enhance customer service.

  • itsu: Opening its first shopping center site in the north at Manchester’s Trafford Centre. The new location will feature digital ordering screens and customized hot dishes.

  • Morrisons Media Group: Launching in-store food and drink sampling and partnering with Epsilon to roll out sponsored products on its e-commerce site.

  • Ace Hardware: Partnered with VusionGroup to integrate digital shelf label technology across its stores, improving pricing accuracy and customer experience.

  • East of England Co-op: Partnered with Quadient to install smart lockers, offering parcel sending and receiving services to local communities.

  • Newcastle United FC and InPost UK: Partnered to enable fans to get their new season kit delivered to InPost lockers.

  • Walmart and Instacart: Collaborated to offer online SNAP/EBT payment acceptance at more than 7,500 Walgreens stores, expanding access to essential food items.

  • Sainsbury’s: Expanded its partnership with NCR to upgrade checkout technology and leverage AI for sales analysis and personalized promotions.

  • Booker Group and Snappy Shopper: Partnered to offer home delivery options to Booker Group retailers, tapping into the growing Q-commerce market.

  • Pour Moi: Partnered with Voyado to support its global expansion plans and enhance its online presence.

  • Soletrader: Launched a new headless and composable website on the BigCommerce platform to improve customer experience and stay at the cutting-edge of technology.

  • Chili’s Grill & Bar: Partnered with Ziosk to roll out pay-at-the-table tablets to over 1,100 US locations, enhancing operational efficiency and guest experience.

Key Takeaway:

Retailers are actively adopting innovative technologies to enhance customer experience, streamline operations, and drive sales. These developments highlight the growing importance of digital transformation in the retail industry.

Trend:

  • Omnichannel Retailing: Retailers are focusing on providing a seamless shopping experience across online and offline channels. This includes innovations in in-store technology, e-commerce platforms, and fulfillment options.

  • Personalization: Retailers are using data and AI to offer personalized recommendations and promotions to customers.

  • Convenience: Retailers are making it easier for customers to shop and receive their orders through services like home delivery, smart lockers, and pay-at-the-table solutions.

Consumer Motivation:

  • Convenience: Customers want a seamless and hassle-free shopping experience.

  • Personalization: Customers appreciate tailored recommendations and offers.

  • Value: Customers are looking for good deals and efficient ways to shop.

Driving Trend:

  • Technological advancements: The availability of new technologies is enabling retailers to innovate and improve the shopping experience.

  • Changing consumer behavior: Consumers are increasingly shopping online and demanding more convenient and personalized experiences.

  • Competition: Retailers are looking for ways to differentiate themselves and stand out in a crowded market.

People the Articles Refer To:

  • Consumers: Shoppers of all ages and demographics.

  • Retailers: Large and small retailers across various industries, including fashion, grocery, convenience stores, and restaurants.

  • Technology providers: Companies offering solutions like smart fitting rooms, retail media platforms, e-commerce platforms, digital shelf labels, smart lockers, and payment solutions.

Description of Consumers' Product or Service:

  • Products: A wide range of products, including clothing, groceries, electronics, and food and beverages.

  • Services: Home delivery, in-store pickup, online ordering, personalized recommendations, and pay-at-the-table solutions.

Age Group:

  • The articles do not specify a particular age group. The target audience varies depending on the retailer and product/service.

Conclusions:

  • The retail industry is undergoing a digital transformation.

  • Retailers are investing in technology to improve customer experience, streamline operations, and drive sales.

  • These developments are likely to continue as technology advances and consumer expectations evolve.

Implications for Brands:

  • Brands need to embrace technology to stay competitive.

  • They should focus on providing a seamless omnichannel experience.

  • Personalization and convenience are key to attracting and retaining customers.

Implications for Society:

  • Increased convenience and accessibility for consumers.

  • Potential for job losses in traditional retail roles due to automation.

  • Increased data collection and privacy concerns.

Big Trend Implied:

  • The future of retail is digital. Retailers that fail to adapt to the changing landscape risk being left behind.

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