Findings:
Muslim spending on cosmetics estimated at US$84bn in 2022, projected to reach US$129bn by 2027.
India and Indonesia are the largest markets, with Turkey rising to third.
Demand for makeup rebounded post-pandemic, with a preference for natural and skin-friendly ingredients.
The "skintellectual" generation prioritizes clean and authentic beauty, including halal cosmetics.
Non-alcoholic and naturally sourced perfumes are gaining popularity.
Challenges remain, such as poor consumer perception and the need for more effective products backed by scientific evidence.
Key Takeaway:
Halal cosmetics market presents significant growth opportunities, driven by increasing consumer awareness, digital influence, and the Korean wave. However, challenges in product efficacy and consumer perception need to be addressed.
Trend:
The trend is towards clean, authentic, and multi-tasking halal beauty products, fueled by the skintellectual generation and social commerce platforms.
Consumer Motivation:
Consumers are motivated by a desire for healthy, skin-friendly, and effective cosmetics that align with their religious and ethical values.
What is Driving the Trend:
Growing awareness of halal beauty through social and live commerce platforms.
Rising demand for natural and skin-friendly ingredients.
The Korean wave's influence on men's skincare adoption.
Who Are the People the Article Is Referring To:
The article refers to Muslim consumers, halal beauty experts, influencers, and cosmetic companies targeting the halal market.
Description of Consumers' Product or Service the Article Is Referring To:
The article discusses halal cosmetics, including makeup, skincare, and non-alcoholic perfumes.
Conclusions:
Halal cosmetics market offers substantial growth potential.
Companies should focus on improving product efficacy, addressing consumer concerns, and leveraging digital platforms for marketing and co-creation.
The "skintellectual" generation and Korean wave present unique opportunities for innovation and expansion in the halal beauty sector.
Implications for Brands:
Brands should invest in R&D to create effective and scientifically-backed halal cosmetics.
They should leverage social and live commerce platforms to raise awareness and engage with consumers.
Collaboration with Korean brands can provide access to advanced R&D and marketing capabilities.
Implications for Society:
The growth of the halal cosmetics market promotes inclusivity and caters to the diverse needs of Muslim consumers.
The focus on clean and natural ingredients can contribute to a healthier and more sustainable beauty industry.
Big Trend Implied:
The big trend implied is the increasing importance of cultural and religious considerations in the beauty industry, with a growing demand for products that cater to diverse consumer values and preferences. The halal cosmetics market is a prime example of this trend, with a focus on ethical, clean, and effective beauty solutions that align with Islamic principles.
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