Key Trend: Neuroscience-Informed Skincare
Brands like Sisley's Neuraé are creating skincare products that go beyond surface-level aesthetics and target the connection between our emotional states and skin health.
This trend is driven by an increasing awareness of the mind-skin connection and the desire for holistic beauty routines.
The Science Behind Neuraé
Neuraé's NA3 Technology aims to influence the brain's production of endorphins (well-being), GABA (relaxation), and manage cortisol (stress), which can impact skin appearance.
Key ingredients include indigo, eperua, and alpine skullcap, formulated to address issues like tiredness, sadness, and stress that manifest on the skin.
The Product Line
Neuraé offers a serum, three moisturizers, and travel-size roll-on fragrances, each with a specific focus (Harmonie, Énergie, Joie, Sérénité).
The range incorporates elements of aromatherapy and utilizes semi-precious stones for a multisensory approach.
Implications
Brands like Neuraé are well-positioned for success among consumers who seek a holistic approach to beauty and wellness.
This trend suggests a growing demand for products that address both the physical and emotional aspects of skincare.
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