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Writer's pictureInsightTrendsWorld

Insight of the Day: Sizing up Snacks

Findings:

  • Snack category in convenience stores is experiencing continued growth in dollar sales, driven by inflation and consumer demand for new flavors.

  • Sweet snacks, particularly cookies, are leading the growth in the snack category.

  • Healthy snacks, such as granola bars and fruit/veggie cups, are also experiencing an uptick in demand.

  • Salty snacks remain popular, with a growing trend towards spicy options.

  • Meat snacks have been affected by inflation, but jerky products are still performing well in some stores.

Key Takeaway:

The snack category in convenience stores is thriving, with a growing demand for both indulgent and healthy options. Retailers are adapting to this trend by expanding their offerings and focusing on flavors and trends that appeal to their customers.

Trends:

  • Increasing demand for sweet snacks, especially cookies.

  • Growing popularity of healthy snacks, such as granola bars, fruit/veggie cups, and high-protein options.

  • Continued popularity of salty snacks, with a trend towards spicy flavors.

  • Impact of inflation on meat snack sales, with a shift towards more affordable options like jerky sticks.

Who is it about?

The article is primarily about convenience store retailers and snack brands, but it also touches on the preferences and behaviors of consumers who purchase snacks at these stores.

Description of consumers/product:

  • Consumers: The article does not specify age demographics, but it implies that convenience store snack consumers are looking for a variety of options, including sweet, salty, healthy, and meat snacks. They are also interested in new flavors and trends.

  • Products: The article covers a wide range of snack products available in convenience stores, including cookies, cinnamon rolls, granola bars, fruit/veggie cups, nuts, seeds, potato chips, pretzels, jerky, and meat sticks.

Conclusions:

  • The snack category in convenience stores is expected to continue growing, with a focus on flavor innovation and catering to diverse consumer preferences.

  • Retailers need to stay on top of trends and offer a wide variety of snack options to meet consumer demand.

  • Brands need to be mindful of pricing and offer a range of price points to accommodate different budget levels.

Implications for brands:

  • Snack brands should focus on developing new and exciting flavors to capture consumer interest.

  • Brands should offer a variety of healthy and indulgent snack options to cater to different preferences.

  • Pricing strategies need to be carefully considered, especially in the current inflationary environment.

Implications for society:

  • The growing popularity of healthy snacks in convenience stores could contribute to improved public health.

  • The wide variety of snack options available can cater to diverse dietary needs and preferences.

  • The convenience store snack market provides an opportunity for small and local businesses to reach a wider audience.

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