Findings:
Gen Z and millennials prioritize sleep and are willing to adjust their diets for better sleep quality.
Mental health is a top concern, with stress being a major factor influencing career choices.
Functional foods are gaining popularity, driven by health goals like energy, mental well-being, and sleep improvement.
Hormonal health is a significant concern, with many willing to change jobs for better support.
Longevity is a priority, with a focus on healthy practices and immediate action.
Nutrition remains important despite economic challenges, with consumers cutting back on non-essentials to afford healthier eating.
Key Takeaway:
Gen Z and millennials are health-conscious and prioritize well-being, even in the face of economic challenges. They are willing to make sacrifices and seek out products that support their physical and mental health, hormonal balance, and longevity goals.
Trends:
Sleep and mental health are top priorities for Gen Z and millennials, who are actively seeking solutions to improve these aspects of their lives.
Functional foods are gaining popularity as consumers look for products that offer additional health benefits.
Hormonal health and longevity are emerging trends, with growing awareness and demand for products that support these areas.
Consumers are prioritizing nutrition despite economic pressures, indicating a strong market for affordable, healthy products.
Conclusions:
Fmcg companies have a significant opportunity to cater to the health and wellness needs of Gen Z and millennials by developing products that address their specific priorities.
Transparency, credibility, and collaboration with experts are crucial for building trust with this demographic.
Embracing technology and personalized solutions can further enhance the appeal of functional foods and other health-focused products.
Offering budget-friendly options that prioritize quality can attract price-conscious consumers without compromising on health benefits.
Implications for Brands:
Focus on developing products that promote sleep quality, stress reduction, mental well-being, hormonal balance, and longevity.
Communicate clearly about the benefits of functional ingredients and collaborate with experts to build credibility.
Utilize technology to offer personalized solutions and recommendations based on individual needs and preferences.
Create budget-friendly product lines that maintain high quality and offer value to consumers.
Raise awareness about the importance of nutrition in overall health and well-being, even in challenging economic times.
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