Insight of the Day: Six things you need to know about Dairy Drinks, RTD Coffees and Cold Brews

• Findings:

  • RTD coffee is a rapidly growing market, exceeding £230m in the UK.

  • Gen Z is more likely to consume RTD coffee than hot coffee.

  • Protein-enhanced RTD coffees are gaining traction.

  • Flavored milk, especially coffee and chocolate flavors, is experiencing significant growth.

  • Yogurt-based dairy drinks are also seeing an increase in popularity.

  • Breakfast and meal deals are key opportunities for dairy drink sales.

• Key Takeaway:

  • The RTD coffee and dairy drinks market is booming, driven by younger consumers and a desire for convenience, flavor, and functional benefits like protein.

• Trend:

  • Shift towards convenient, on-the-go beverage options with added health benefits.

• Consumer Motivation:

  • Convenience, taste, and functional benefits (e.g., protein, energy).

• What's Driving the Trend:

  • Busy lifestyles, demand for on-the-go options, and a focus on health and wellness.

• Who the Article is Referring to:

  • Primarily Gen Z and younger consumers, but also parents and those under 55.

• Product/Service:

  • RTD coffee, flavored milk, yogurt drinks, and protein-enhanced beverages.

• Conclusions:

  • RTD coffee and dairy drinks are a significant growth area in the convenience sector.

  • Brands need to focus on convenience, flavor innovation, and health benefits to capture this market.

  • Meal deals and breakfast are key opportunities for driving sales.

• Implications for Brands:

  • Invest in RTD coffee and flavored milk innovation.

  • Incorporate functional benefits like protein.

  • Target younger demographics with appealing flavors and branding.

  • Partner with convenience stores for meal deals and breakfast promotions.

• Implication for Society:

  • Increased availability and consumption of convenient, on-the-go beverages.

  • Potential for greater focus on health and wellness in the beverage industry.

• Implications for Consumers:

  • More choices for convenient and healthy beverage options.

  • Potential for increased spending on premium and functional beverages.

• Implication for Future:

  • Continued growth of the RTD coffee and functional beverage market.

  • Increased focus on personalization and health-conscious options.

• Consumer Trend:

  • On-the-Go Consumption

• Consumer Sub Trend:

  • Functional Beverages

• Big Social Trend:

  • Health and Wellness

Source: https://www.conveniencestore.co.uk/products-in-depth/six-things-you-need-to-know-about-dairy-drinks-rtd-coffees-and-cold-brews/695292.article