Digital ordering has become increasingly popular in fast casual restaurants, according to a recent report by the market research firm NPD Group. The report found that digital orders now make up 6% of all fast casual restaurant visits, representing a 23% growth from the previous year.
Key findings of the report include:
The majority of digital orders are placed through mobile apps, with 60% of respondents saying they prefer to use an app to order food.
Convenience is the top reason why customers choose to order digitally, with 31% of respondents citing it as a major factor.
Customers are also motivated to order digitally because of order accuracy and payment security, with 18% and 15% of respondents, respectively, listing these as important factors.
The report also found that customers who order digitally tend to visit fast casual restaurants more frequently, with 42% of digital orders being placed by customers who visit fast casual restaurants at least once a week.
Overall, the report highlights the growing trend of digital ordering in fast casual restaurants and the importance of providing customers with convenient and secure options for ordering food. As technology continues to evolve, it will be interesting to see how fast casual restaurants adapt to meet the changing needs and preferences of their customers.
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