Findings
QSR Visits: 24% of consumers visit QSRs at least once a week, with overall patronage rebounding since the pandemic, returning to pre-pandemic levels.
Consumer Behavior: Post-pandemic, fewer adults ‘never’ eat at QSRs, indicating a revival in QSR visits. 87% of QSR customers order between 10 a.m. and 10 p.m., with evening orders being most common among frequent QSR patrons.
Ordering Preferences: Drive-thru remains the dominant ordering method (46%), though its popularity has declined, while in-store ordering has grown. Only 7% prefer delivery apps due to additional costs.
Key Takeaway
Despite pandemic-related declines, QSRs have largely recovered, with shifts in consumer preferences indicating increased interest in value offerings and changing ordering behaviors.
Trend
The rise in price sensitivity among consumers is prompting QSRs to emphasize value meals and promotions, while in-store ordering gains popularity as the drive-thru preference slightly declines.
Consumer Motivation
Consumers prioritize convenience, affordability, and quick service, with the drive-thru and in-store ordering being favored over delivery apps due to extra fees.
What is Driving the Trend?
Economic pressures and changing dining habits post-pandemic are driving a preference for value-oriented options and more flexible ordering methods, especially as consumers become more cost-conscious.
Who are the People the Article is Referring To?
The article focuses on U.S. adults who frequent QSRs, ranging from occasional visitors to weekly regulars, with a breakdown of behaviors by ordering methods and time preferences.
Description of Consumers and Product/Service Referred To and Their Age
QSR consumers span a broad age range, generally between 18-65, who seek quick, affordable meals. Key services include drive-thru, in-store, and app-based ordering.
Conclusions
While QSRs are resilient and continue to attract large customer bases, brands must adapt to evolving preferences, particularly around ordering channels and price sensitivity.
Implications for Brands
QSRs should focus on refining in-store experiences, enhancing value meal promotions, and leveraging app-based engagement to align with shifting consumer behaviors.
Implications for Society
The sustained demand for fast, convenient meals reflects broader societal trends toward efficiency and budget-conscious spending, particularly in the face of economic challenges.
Big Trend Implied
The growing emphasis on value and flexible ordering options suggests that the future of QSRs lies in balancing affordability with convenience while catering to diverse customer preferences across multiple channels.
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