According to a recent report by Kantar, the marketing landscape in India is being shaped by several key trends including premiumization, omnichannel strategies, and diversity.
Premiumization is a growing trend in the Indian market, with consumers increasingly willing to pay more for products and services that offer higher quality and value. Marketers are focusing on creating premium products and services to cater to this demand.
Omnichannel marketing strategies are also becoming more important as consumers are increasingly moving between online and offline channels when making purchasing decisions. Marketers need to be active across multiple channels to reach consumers at every touchpoint.
Diversity is another key trend shaping marketing in India, with brands increasingly focusing on inclusivity and representation in their advertising and messaging. This is particularly important in a diverse country like India, where different regions, languages, and cultures need to be considered in marketing campaigns.
Overall, the Kantar report highlights the importance of keeping up with these trends to stay relevant and competitive in the Indian market. Marketers need to prioritize premiumization, omnichannel strategies, and diversity in their marketing efforts to connect with consumers effectively.
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