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Insight of the Day: People Are Ordering More Beer At Restaurants

Beer Sales Rebound at Chain Restaurants:

Findings:

  • Beer sales increased their share of total sales at chain restaurants by 1.52% between 2022 and 2024.

  • Craft, import, and below-premium beer categories drove this growth.

  • The increase in beer sales came at the expense of spirits and wine.

  • Consumers are seeking value due to pressure on disposable incomes.

  • There is growing interest in imports and styles like stout.

Key Takeaway:

Despite recent challenges in the beer industry, data suggests a resurgence in beer sales at chain restaurants, primarily driven by consumer preference for value and a growing interest in diverse beer styles.

Trend:

The resurgence of beer sales at chain restaurants indicates a potential shift in consumer preferences towards more affordable and diverse alcoholic beverage options.

Consumers Addressed:

  • Value-conscious consumers: Those seeking affordable alternatives to cocktails and other alcoholic beverages.

  • Adventurous beer drinkers: Those interested in exploring new flavors and styles beyond domestic brands.

  • Chain restaurant patrons: The data specifically focuses on consumer behavior within chain restaurant settings.

Conclusions:

  • The beer industry is showing signs of resilience and potential growth, particularly in the chain restaurant sector.

  • Value and flavor diversity are key factors driving consumer choices in the current economic climate.

  • The trend towards beer consumption at chain restaurants could indicate a broader shift in the alcoholic beverage market.

Implications for Brands:

  • Beer brands: Focus on offering value-driven promotions and a diverse range of styles to appeal to a wider audience.

  • Chain restaurants: Capitalize on the growing demand for beer by expanding their beer menus and offering promotions.

  • Bars and pubs: Consider adjusting their offerings to include more affordable and diverse beer options to attract value-seeking consumers.

Implications for Society:

  • The resurgence of beer could lead to a revitalization of the beer industry, potentially boosting local breweries and creating jobs.

  • Increased beer consumption could also raise concerns about responsible drinking and public health.

  • The shift towards value-driven choices reflects broader economic concerns and changing consumer behaviors in the food and beverage industry.

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