Summary:
The Scallion Latte: A new TikTok trend originating from China involves adding chopped green onions to an iced latte.
Mixed Reactions: While some find it intriguing, the drink has sparked mixed reactions online, with many expressing disgust.
Part of a Broader Trend: This trend is part of China's "dark cuisine," which involves incorporating unconventional ingredients into food and drinks.
Other TikTok Coffee Trends: TikTok has been a platform for other coffee trends like Dalgona Coffee (whipped coffee) and Proffee (coffee with protein shake).
Peet's Coffee Embraces Trends: Peet's Coffee recently launched sparkling coffee beverages inspired by a TikTok trend.
Key Takeaway:
The Scallion Latte demonstrates the influence of TikTok on food and beverage trends, showcasing the increasing experimentation with unconventional flavors.
Trend:
The growing popularity of "dark cuisine" and other unusual food and drink combinations on social media platforms.
Conclusions:
While reactions are mixed, the Scallion Latte and similar trends highlight the changing tastes of consumers and their openness to new and unusual flavor combinations.
Social media platforms like TikTok play a significant role in popularizing and shaping these trends.
Implications for Brands:
Brands can leverage social media trends to create innovative products and attract a wider range of consumers.
Experimentation with unconventional flavors can help brands differentiate themselves in the market.
Understanding and responding to these trends can be crucial for staying relevant and capturing consumer interest.
Brands should carefully consider the potential backlash and mixed reactions before fully embracing unconventional trends.
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