Findings:
97% of Americans love or like ice cream.
Vanilla is the top ice cream flavor for the general public, while Cookie Dough is the top flavor among Capitol Hill staff.
Waffle cones are the most popular container, followed by bowls and sugar cones.
Hot fudge is the top ice cream topping, followed by whipped cream, caramel sauce, and chocolate sauce.
Flavor is the most important consideration when choosing ice cream, followed by size and price.
Most Americans prefer to eat ice cream at home, while young adults prefer to eat it outdoors.
Both the general public and Capitol Hill staff see the U.S. Congress as being like Rocky Road ice cream - "Anything but Smooth."
Key Takeaway:
Ice cream is a beloved treat in America, with diverse preferences for flavors, toppings, and ways to enjoy it.
Trend:
While traditional flavors remain popular, newer flavors like Butter Pecan and Cookie Dough are gaining traction.
Conclusions:
The ice cream industry is thriving and continues to innovate with new flavors and combinations.
Understanding consumer preferences is crucial for brands to succeed in this competitive market.
Implications for Brands:
Ice cream brands should focus on offering a variety of flavors, including both classic and innovative options.
Investing in high-quality toppings and mix-ins can enhance the appeal of their products.
Creating convenient packaging options for at-home consumption can cater to the majority of consumers.
Marketing campaigns should highlight the fun and versatility of ice cream, encouraging consumers to experiment with different flavors and combinations.
Brands should consider targeting young adults with outdoor-focused campaigns, as they are more likely to enjoy ice cream in outdoor settings.
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