- Key Findings from the Report:
- Millennials lead at 39% in relying mainly on retail subscriptions for everyday shopping needs.
- Bridge millennials follow closely behind at 38%.
- Both segments are well above the generational average of 31%, where Gen Z subscribers also fall.
- Gen X subscribers stand at 24%, while baby boomer and senior subscribers are at 17%.
- On average, 3.8% of all subscribers surveyed say subscriptions have fully eliminated their need to visit stores for relevant purchases.
- For those subscribed to Chewy’s Goody Box, this sentiment climbs to 11%.
- Nearly 8% of Dollar Shave Club subscribers, 7% of Gwynnie Bee shoppers, and 4% of Ipsy subscribers feel the same way.
- 26% of subscribers envision a future where they complete all their shopping using scheduled subscriptions.
- Currently, 35% of subscribers see no change in their in-store shopping habits.
- Nearly all consumers continue to do at least some in-store shopping.
- Generational Breakdown of Retail Subscription Reliance:
- Millennials: 39%
- Bridge Millennials: 38%
- Gen Z: 31%
- Gen X: 24%
- Baby Boomer and Senior: 17%
- Impact on In-Store Shopping:
- On average, 3.8% of subscribers say subscriptions have fully eliminated their need to visit stores.
- This sentiment rises to 11% for Chewy’s Goody Box subscribers.
- Nearly 8% of Dollar Shave Club subscribers, 7% of Gwynnie Bee shoppers, and 4% of Ipsy subscribers share this view.
- Future Outlook:
- 26% of subscribers foresee a future where they complete all their shopping through scheduled subscriptions.
- 35% of subscribers currently see no change in their in-store shopping habits.
Retail subscriptions are becoming increasingly popular among consumers, particularly millennials and bridge millennials, offering convenience and control over shopping habits.
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