Insight of the Day: Nail the Nude Lip Trend That Dominated the 2025 Oscars Red Carpet With These Celeb-used Beauty Products
- InsightTrendsWorld
- Mar 5
- 11 min read
Why it is the topic trending:
The nude lip trend at the 2025 Oscars is trending because it showcases a significant beauty trend embraced by A-list celebrities at a major red carpet event. The article highlights specific products and techniques used by celebrity makeup artists to achieve these looks, making it a valuable resource for beauty enthusiasts and consumers wanting to emulate celebrity styles. The trend's versatility and elegance, as demonstrated at the Oscars, contribute to its widespread appeal and current popularity.
Overview:
Nude lipstick was a dominant beauty trend at the 2025 Oscars, with numerous celebrities showcasing various iterations of the look. This trend, gaining momentum since the 2024 Golden Globes, is favored for its versatility, ability to complement any outfit, and suitability for all skin tones when the right shade is chosen. Celebrity makeup artists achieved these elegant nude lips through layering techniques, combining lip liners, lipsticks, and glosses. The trend emphasizes understated elegance and proves that subtle makeup can be impactful on the red carpet.
Detailed Findings:
Nude Lip Trend Dominance: Nude lipstick was a major beauty trend at the 2025 Oscars, seen on celebrities like Mikey Madison, Sofia Richie Grange, and Lindsay Lohan.
Versatility and Elegance: Nude lips are praised for their versatility, complementing any outfit and skin tone, and for exuding understated elegance.
Layering Technique: Makeup artists used layering techniques, combining lip liners, lipsticks, and lip glosses to create dimension and customized nude shades.
Celebrity Nude Lip Looks and Products:
Da’Vine Joy Randolph: Brown-tinted nude lip using Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm in “26 Don’t Be Chai” (hydrating, buildable color, shine) paired with Lancôme Lip Idôle Lip Shaper in “62 Morning Espresso” (matte, waterproof, creamy, infused with ceramides and jojoba oil).
Laura Dern: Beige-hued lips using Lancôme Lip Idôle Lip Shaper in “36 Nude Now” and Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm in “33 Idôle Nude”.
Mikey Madison: Mauve-brown and pink nude lips using Armani Beauty Lip Power Longwear Satin Lipstick in “203 Mystery” (mauve-brown, pointed tip for lining) and “503 Eccentrico” (pink-like, satin finish, long-lasting pigmentation). Previously wore sold-out “104 Selfless” shade.
Sofia Richie Grainge: Dewy nude lip using Armani Beauty Prisma Glass Hydrating Lip Gloss in “07 Nude Glow” (glass-like shine, 24-hour hydration, flattering) layered over Armani Beauty Lip Power Longwear Satin Lipstick in “107 Sensual”.
Rachel Zegler: Flesh-toned nude lip using Dior Rouge Dior Refillable Lipstick in “219 Rose Montaigne” (hydration-boosting red peony extract) and Dior Rouge Dior Contour Lip Liner in “300 Nude Style” (defining contrast). Other celebrities like Anna Sawai and Jenna Ortega also wore Rouge Dior lipsticks.
Rosalía: Defined nude lip using Dior Rouge Dior Contour Lip Liner in “400 Nude Line” (smudge-resistant, transfer-proof, shea butter-powered) paired with Dior Rouge Dior Refillable Lipstick in “300 Nude Style”.
Zoey Deutch: High-shine nude lip using Dior Lip Glow Oil in “012 Rosewood” (high-shine, non-sticky, cherry oil for hydration, mint-vanilla scent) layered over Dior Rouge Dior Contour Lip Liner and Dior Rouge Dior Refillable Lipstick.
Lindsay Lohan: Pink-nude plumped lip using Charlotte Tilbury Pillow Talk Big Lip Plumpgasm Plumping Lip Gloss (pink-nude, plumping effect, hyaluronic acid for hydration) and Charlotte Tilbury Lip Cheat pencil in “Icon Baby” (nude-rose).
Michelle Yeoh: Peachy-nude lip using Charlotte Tilbury Hot Lips 2 Lipstick in “Angel Alessandra” (peachy-nude, satin finish, light-diffusing pigments, hydrating antioxidants).
Kaia Gerber: Rose-beige nude lip using Valentino Spike Valentino Buttery Matte Lipstick in “134R Couture In The Streets” (rose-beige, buttery matte, moisturizing cotton oil extract, long-lasting color, flattering for fair skin tones).
Key Takeaway:
The nude lip trend at the 2025 Oscars showcased the versatility and timeless elegance of nude shades. Celebrity makeup artists utilized layering and specific product combinations from luxury brands like Lancôme, Armani Beauty, Dior, and Charlotte Tilbury to create customized nude lip looks that complemented various skin tones and red carpet gowns. The trend emphasizes understated sophistication and the power of subtle makeup to enhance natural beauty.
Main Trend:
Understated Glamour.
Description of the Trend (Understated Glamour):
Understated Glamour in beauty emphasizes subtle, refined, and elegant makeup looks that enhance natural features rather than relying on bold or dramatic colors. This trend prioritizes sophistication, minimalism, and a "less is more" approach, focusing on flawless skin, softly defined features, and a polished yet effortless appearance. It's about achieving a high-impact look through subtle techniques and carefully selected products, projecting confidence and timeless beauty.
What is Consumer Motivation:
Consumers are motivated by sophistication, versatility, and natural beauty enhancement.
Desire for Sophistication and Elegance: Consumers are increasingly drawn to makeup looks that convey sophistication and timeless elegance, moving away from overly dramatic or trendy styles.
Appreciation for Versatility: Nude lips and understated makeup are highly versatile, suitable for various occasions, outfits, and personal styles, making them practical and appealing for everyday wear and special events.
Focus on Natural Beauty Enhancement: The trend aligns with a broader desire to enhance natural beauty rather than mask it with heavy makeup. Understated glamour emphasizes healthy skin and subtly defined features, promoting a more natural and authentic look.
Red Carpet Influence and Aspirational Style: Celebrity red carpet looks heavily influence beauty trends. The adoption of nude lips by A-listers at the Oscars elevates the trend and makes it aspirational for consumers seeking to emulate celebrity glamour in a sophisticated way.
What is Driving Trend:
Several factors are driving the Understated Glamour trend in beauty:
Shift Away from Maximalism: Similar to the "Quietly Confident Evolution" in fashion, beauty trends are also shifting away from maximalist and overly dramatic looks towards more refined and understated styles.
Emphasis on "Effortless Beauty": The desire for "effortless beauty" and "clean girl" aesthetics continues to be influential. Understated glamour aligns with this by promoting makeup that looks polished yet natural and easy to achieve.
Versatility and Practicality in Makeup: Consumers are seeking makeup looks that are versatile and practical for their busy lifestyles. Understated glamour offers looks that are appropriate for both day and night, work and social events.
Red Carpet and Celebrity Influence: High-profile events like the Oscars and celebrity endorsements play a significant role in setting beauty trends. The widespread adoption of nude lips by celebrities at the Oscars amplifies the trend's visibility and desirability.
What is Motivation Beyond the Trend:
Beyond the immediate trend, consumers and beauty brands are motivated by:
Timelessness and Enduring Style: Understated glamour represents a timeless and enduring style that transcends fleeting trends. This appeals to consumers seeking to invest in classic looks that remain relevant over time.
Confidence and Empowerment through Subtlety: The trend empowers individuals to feel confident and beautiful through subtle enhancements rather than relying on heavy makeup. It promotes a sense of self-assuredness and natural radiance.
Brand Building around Sophistication and Quality: For beauty brands, aligning with the understated glamour trend allows them to build brand identities around sophistication, quality, and timeless elegance, attracting consumers seeking premium and refined products.
Description of Consumers Article is Referring to:
The article refers to beauty-conscious consumers who are:
Demographics: Likely a broad demographic interested in beauty and makeup trends, ranging from younger consumers influenced by social media to older consumers seeking classic and elegant styles.
Lifestyle: Consumers who follow celebrity style and beauty trends, are interested in red carpet looks, and seek makeup that is versatile and sophisticated for both everyday and special occasions.
Beauty Preferences: Appreciate subtle, refined makeup looks, favor natural beauty enhancement over heavy makeup, and are interested in high-quality, luxury beauty products used by professionals.
Conclusions:
The article concludes that nude lips are a major beauty trend for 2025, exemplified by their prominence at the Oscars. The trend emphasizes understated glamour, versatility, and natural beauty enhancement, achieved through layering techniques and specific luxury beauty products.
Implications for Brands:
Focus on Nude and Neutral Shade Ranges: Beauty brands should expand and highlight their nude and neutral shade ranges in lip products, catering to the high demand for versatile and sophisticated nude lip looks.
Promote Layering Techniques: Educate consumers on layering techniques using lip liners, lipsticks, and glosses to achieve customized nude lip looks, showcasing the versatility of their product lines.
Emphasize "Effortless Elegance" in Marketing: Marketing campaigns should focus on the "effortless elegance" and sophistication of nude lips, highlighting their versatility and ability to enhance natural beauty.
Highlight Celebrity Endorsements and Red Carpet Use: Leverage celebrity endorsements and red carpet appearances to showcase the desirability and trendiness of nude lip products, emphasizing the products used by makeup artists for A-list celebrities.
Develop Hydrating and Long-Lasting Formulas: Focus on developing lip product formulas that are both hydrating and long-lasting, addressing consumer needs for comfortable wear and extended color payoff.
Implication for Society:
Shift Towards More Natural Beauty Standards: The nude lip trend may contribute to a broader societal shift towards more natural beauty standards, valuing subtle enhancement and understated elegance over dramatic makeup looks.
Redefining Red Carpet Glamour: The trend may redefine red carpet glamour, demonstrating that sophisticated and impactful looks can be achieved through subtle and refined makeup rather than solely relying on bold colors or heavy application.
Democratization of "High-End" Beauty: Articles like this, detailing celebrity product use, can democratize "high-end" beauty by providing consumers with accessible information and product recommendations to emulate luxury looks.
Implications for Consumers:
Versatile and Timeless Makeup Option: Nude lips offer consumers a versatile and timeless makeup option suitable for various occasions and personal styles, providing a reliable and elegant choice.
Opportunity to Experiment with Subtle Nuances: The trend encourages consumers to experiment with different nude shades and layering techniques to find their perfect nude lip, allowing for personalization within the understated glamour aesthetic.
Investment in Quality Lip Products: Consumers may be inclined to invest in higher-quality lip products from luxury brands to achieve the polished and sophisticated nude lip looks seen on celebrities.
Implication for Future:
Continued Dominance of Nude and Neutral Makeup: Nude and neutral shades are likely to remain dominant in makeup trends, with a continued emphasis on understated glamour and natural beauty enhancement.
Focus on Texture and Finish in Nude Lips: Future trends within nude lips may focus on variations in texture and finish, such as different levels of shine, matte vs. satin, and innovative formulas that enhance lip health and appearance.
"Skin-Focused" Makeup Trend Evolution: The understated glamour trend aligns with the broader "skin-focused" makeup trend, suggesting a continued emphasis on healthy, radiant skin and makeup that enhances natural features.
Celebrity Influence Remains Strong: Celebrity red carpet beauty looks will continue to be a major driver of beauty trends, with consumers seeking to emulate the sophisticated and polished styles showcased at high-profile events.
Consumer Trend (Refined Naturalness):
Name: Refined Naturalness
Detailed Description: Refined Naturalness is a consumer trend in beauty that emphasizes enhancing natural features with subtle, sophisticated makeup techniques and products. This trend prioritizes a polished yet understated look, focusing on flawless skin, softly defined features, and neutral color palettes to achieve an effortlessly elegant and naturally radiant appearance.
Consumer Sub Trend (Nude Lip Versatility):
Name: Nude Lip Versatility
Detailed Description: This sub-trend highlights the adaptability and wide-ranging appeal of nude lip shades. Consumers appreciate nude lipsticks, liners, and glosses for their ability to complement diverse skin tones, outfits, and occasions, offering a versatile and reliable option for both everyday and glamorous looks.
Big Social Trend (Return to Elegance):
Name: Return to Elegance
Detailed Description: Return to Elegance is a broad societal trend reflecting a renewed appreciation for classic, sophisticated, and refined aesthetics across various aspects of culture, including fashion and beauty. This trend signals a move away from overly casual or громкие styles towards more polished, timeless, and understated forms of expression.
Worldwide Social Trend (Global Beauty Trend Convergence):
Name: Global Beauty Trend Convergence
Detailed Description: Global Beauty Trend Convergence is a worldwide trend reflecting the increasing homogenization of beauty standards and trends across different cultures and regions. This trend is driven by social media, global media, and the rapid dissemination of beauty ideals, leading to the widespread adoption of similar makeup styles and product preferences across the globe.
Social Drive (Desire for Timelessness and Sophistication):
Name: Desire for Timelessness and Sophistication
Detailed Description: Desire for Timelessness and Sophistication is a fundamental social drive where individuals seek enduring style, classic elegance, and refined aesthetics that transcend fleeting trends. In beauty, this drive manifests as a preference for makeup looks and products that convey sophistication, polish, and a sense of lasting appeal, rather than громкие or trend-driven styles.
Learnings for Brands to Use in 2025:
Expand Nude Shade Offerings: Ensure a wide range of nude shades to cater to diverse skin tones and preferences, offering variations in undertones, depths, and finishes.
Highlight Product Versatility and Layering: Showcase the versatility of nude lip products and provide tutorials or guides on how to layer different textures (liners, lipsticks, glosses) to create customized looks.
Emphasize Hydration and Comfort: Promote the hydrating and comfortable wear of nude lip products, addressing consumer needs for lip care alongside color and style.
Associate with Celebrity and Red Carpet Glamour: Leverage celebrity endorsements and red carpet placements to elevate the perceived value and desirability of nude lip collections, linking them to sophisticated and aspirational beauty ideals.
Focus on "Natural Enhancement" Messaging: Frame nude lips as a way to enhance natural beauty and achieve an effortlessly polished look, aligning with the broader trend of refined naturalness.
Strategy Recommendations for Brands to Follow in 2025:
Launch "Ultimate Nude Lip Collection": Create a comprehensive collection of nude lip products encompassing various shades, textures, and formats (lipsticks, liners, glosses, balms) to cater to all nude lip preferences.
Develop "Shade Finder" Tools: Implement digital tools or in-store services that help consumers find their perfect nude shade match based on skin tone and desired look, addressing the challenge of shade selection in nude lipsticks.
Create "Red Carpet Nude Lip Kits": Offer curated kits featuring the exact product combinations used by celebrity makeup artists at events like the Oscars, providing consumers with easy-to-emulate celebrity looks.
Run "Nude Lip Transformation" Campaigns: Launch social media campaigns showcasing diverse individuals and skin tones wearing various nude lip looks, highlighting the transformative power of subtle and sophisticated makeup.
Partner with Makeup Artists for Tutorials and Content: Collaborate with celebrity makeup artists to create tutorials, masterclasses, and social media content demonstrating how to achieve different nude lip looks and maximize product use.
Final Sentence (Key Concept) Describing Main Trend from Article:
The 2025 Oscars red carpet cemented Understated Glamour with the nude lip trend, showcasing subtle sophistication and timeless elegance in celebrity beauty.
What Brands & Companies Should Do in 2025 to Benefit from Trend and How to Do It:
In 2025, beauty brands should capitalize on the Understated Glamour trend and the popularity of nude lips to drive sales and enhance brand relevance. To benefit, they should:
Invest in Nude Lip Product Development and Marketing: Prioritize the development of high-quality, versatile nude lip products and allocate marketing resources to promote their sophistication and timeless appeal.
Showcase Shade Versatility and Inclusivity: Emphasize the versatility of nude shades across diverse skin tones and create inclusive marketing campaigns that demonstrate the flattering nature of nude lips for everyone.
Provide Expert Guidance and Styling Inspiration: Offer consumers expert guidance through shade finder tools, tutorials, and collaborations with makeup artists, empowering them to confidently embrace the nude lip trend.
Leverage Celebrity and Red Carpet Associations: Strategically associate nude lip products with celebrity endorsements and red carpet events to enhance their aspirational appeal and drive consumer desire for sophisticated, understated glamour.
Final Note:
Core Trend:
Name: Understated Glamour
Detailed Description: Beauty trends are shifting towards understated glamour, emphasizing subtle, refined, and elegant makeup looks that enhance natural features and prioritize sophistication over громкие or dramatic styles.
Core Strategy:
Name: Nude Lip Focus and Versatility Marketing
Detailed Description: Beauty brands should strategically focus on their nude lip product offerings, emphasizing shade versatility, layering techniques, and the "effortless elegance" of nude lips in their marketing and product development efforts.
Core Industry Trend:
Name: Beauty Industry Refinement and Natural Enhancement
Detailed Description: The beauty industry is undergoing a refinement, moving towards products and techniques that enhance natural beauty and promote understated glamour, reflecting a broader shift towards sophistication and timelessness in beauty ideals.
Core Consumer Motivation:
Name: Desire for Sophistication, Versatility, and Natural Beauty
Detailed Description: Consumers are primarily motivated by the desire for sophistication, versatility, and natural beauty enhancement in their makeup choices, seeking products and trends that offer understated elegance, timeless style, and a polished yet effortless appearance.
Final Conclusion: The "Understated Glamour" trend, exemplified by the nude lip at the 2025 Oscars, is a defining force in the beauty industry. Brands that strategically embrace nude lip products, emphasize versatility and sophistication, and provide consumers with expert guidance will be best positioned to capture market share and resonate with the evolving beauty preferences of 2025 and beyond.
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