The article presents findings from a YouGov survey regarding consumer attitudes towards refurbished phones.
Key Points:
Awareness but low adoption: Most consumers are aware of refurbished phones, but only a small percentage (6%) currently own one.
Network awareness: 70% of those aware of refurbished phones are unsure which networks offer them.
Resistance to change: Half of respondents are unlikely to consider a refurbished phone as a replacement for their current device.
Perceived advantages: Cost savings (71%) and environmental benefits (50%) are the main advantages cited by those interested in refurbished phones.
Concerns and barriers: Concerns about shorter lifespan (50%), reliability (41%), performance (37%), perceived risk (33%), cosmetic condition (26%), lack of need (25%), and security/privacy (23%) are the main barriers to adoption.
Future purchase intent: Only 17% of adults are likely to purchase a refurbished phone in the future, compared to 53% who are unlikely.
Implications:
Need for consumer education: The survey highlights a need for better consumer education to address concerns about quality, reliability, and value of refurbished phones.
Improved offerings and guarantees: Sellers need to improve their offerings and guarantees to make refurbished handsets more attractive to consumers.
Potential for growth: Despite current barriers, the awareness and interest in refurbished phones suggest a potential for growth in this market if consumer concerns are addressed.
Overall, the survey reveals a mixed picture of consumer attitudes towards refurbished phones. While awareness is high, significant barriers to adoption remain, mainly due to concerns about quality and reliability. Addressing these concerns through education and improved offerings could unlock the potential for growth in this market.
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