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Insight of the Day: MONEYWATCH From chips to pizza and beer, brands look to cash in on this week's solar eclipse

The upcoming total solar eclipse on April 8, 2024, has sparked a wave of promotions and special events across various brands and businesses. Here's a summary of some of the promotions and offerings:

1. Eclipse Glasses: Several locations along the eclipse path, including Erie County, Penn., are offering ISO-certified eclipse glasses for free or with purchases.

2. Special Events: Cities like Indianapolis and venues like McLane Stadium in Waco, Texas, are hosting live viewing events and cosmic-themed activities.

3. Food and Beverage Promotions:

- Krispy Kreme and Oreo are collaborating on a Total Solar Eclipse Doughnut.

- Dippin' Dots is offering a 25% discount on online orders with a promo code.

- Burger King is offering a buy-one-get-one-free Whopper deal for loyalty program members.

- Marco's Pizza is offering 50% off all menu-priced pizzas ordered online with a promo code.

- Pizza Hut is offering any large pizza for $12 as part of its Total Eclipse of the Hut promotion.

- Blue Moon Brewing Co. is selling Eclipse Sips kits with special merchandise.

- Malley's Chocolates is offering a treat called the Eclipse Ahoy.

- Jeni's Ice Creams is including collectible eclipse glasses with online orders.

- MoonPie is offering a Total Eclipse survival kit.

- Sonic Drive-In has launched a Blackout Slush Float with free eclipse viewing glasses.

- SunChips is offering a limited-time flavor and a chance to win free chips during the eclipse.

4. Other Merchandise: The article also mentions giveaways, promotional kits, and merchandise related to the eclipse, such as moon-themed chocolates, eclipse glasses, and eclipse survival kits.

Overall, brands across various industries are capitalizing on the excitement surrounding the solar eclipse by offering special promotions and products to consumers.

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