The Mintel survey findings highlight the significant role of social media in shaping the preferences of US teens aged 12-17 when it comes to beauty and personal care (BPC) products. Here are some key takeaways from the survey:
Nearly half of US Teens Discover New BPC Products via Social Media: Approximately 50% of teenagers in the United States between the ages of 12 and 17 rely on social media platforms to explore and learn about new beauty and personal care products.
Digital Fluency Influences Consumer Behaviors: The survey underscores the influence of digital fluency on consumer behaviors, particularly among Generation Z. The immersion of this demographic in social media platforms significantly impacts their preferences for BPC products.
Profound Impact on Product Preferences: The impact of Gen Z's engagement with social media goes beyond mere exposure, as it plays a pivotal role in shaping their preferences for beauty and personal care items. The multifaceted nature of this influence suggests a deep integration of digital platforms in their decision-making processes.
This insight underscores the importance for beauty and personal care brands to have a strong social media presence and engage effectively with younger consumers to capture their attention and drive product discovery and adoption.
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