top of page
Writer's pictureInsightTrendsWorld

Insight of the Day: Marketers Are Using an Average of 10 Channels to Engage Customers

Findings:

  • Marketers globally rely on established channels like social media, websites/apps, digital ads, and email marketing.

  • While most channels are digital, direct mail and events are still utilized.

  • Satisfaction with cross-channel engagement is high overall, but especially among high-performing marketers.

  • First-party data and customer insights are crucial for marketers, while third-party data usage is declining.

  • Personalization is most extensive in mobile messaging, email, and social media.

  • Real-time data access and unification pose challenges for marketers.

Key Takeaway:

  • Established channels remain vital for marketers, and personalization is a key differentiator for success, but data availability and unification are areas that need improvement.

Trend:

  • Reliance on tried-and-true marketing channels.

  • Increasing focus on first-party data and personalization.

  • Ongoing challenges with real-time data access and unification.

It is about whom:

  • Global marketers across B2B, B2C, and B2B2C business models.

Description of the consumers/products/services:

  • The report focuses on marketing strategies and channels used by marketers to reach and engage customers. It does not specifically describe a particular product or service.

Age of consumers:

  • The age of consumers is not explicitly mentioned in the summary. However, the focus on personalization suggests that marketers are targeting a wide range of demographics with tailored messaging.

Conclusions:

  • While marketers are generally satisfied with their cross-channel engagement, there's room for improvement in data utilization and personalization.

  • High-performing marketers excel in personalization and data utilization, indicating that these are key factors for success.

Implications for brands:

  • Brands should focus on optimizing their use of established channels and prioritize personalization efforts.

  • Investing in technology and skills to improve real-time data access and unification can significantly enhance marketing effectiveness.

Implications for society:

  • Increased personalization in marketing can lead to more relevant and engaging experiences for consumers.

  • Improved data utilization can help marketers better understand consumer behavior and preferences, potentially leading to better products and services.

0 views0 comments

Comments


bottom of page