Findings:
Consumers increasingly prioritize healthier food and beverage choices, with 65% willing to pay more for them.
Younger consumers are embracing magnesium supplementation for various health benefits.
Functional beverages, particularly those promoting hydration and energy, are experiencing significant growth.
Consumers place a high importance on food and beverage choices for their overall health and well-being.
Most Americans prefer a healthy lifestyle over strict diets and actively limit their intake of certain foods.
Key Takeaway:
Health and wellness are top priorities for consumers, driving demand for functional foods, beverages, and supplements.
Trend:
The trend is towards prioritizing healthier lifestyles, with consumers actively seeking functional products and ingredients to support their well-being.
Consumer Motivation:
Consumers are motivated by a desire for better health, improved energy levels, stress reduction, and overall well-being.
Driving Trend:
Growing awareness of the link between diet and health.
Increased interest in self-care and preventive health measures.
The rise of social media platforms like TikTok, which influence consumer preferences and awareness.
People Referred to in the Article:
Kristin Hornberger, EVP and practice leader for wellness and homecare for Circana
Sally Lyons Wyatt, global EVP and chief advisor of consumer goods and foodservice insights for Circana
Description of Consumers, Products, or Services:
The article refers to consumers who are actively seeking healthier food and beverage options, including functional beverages, magnesium supplements, and less processed foods. It also mentions brands like Recess, Tru, and Olipop.
Conclusions:
The focus on health and wellness is a significant trend in the food and beverage industry, with consumers actively seeking products that support their well-being. This trend is expected to continue, creating opportunities for brands that offer functional and healthier options.
Implications for Brands:
Brands need to prioritize health and wellness in their product development and marketing strategies.
They should focus on transparency and education to help consumers understand the benefits of functional ingredients.
They should leverage social media platforms like TikTok to reach younger audiences and create awareness.
Implications for Society:
The increased focus on health and wellness could lead to improved public health outcomes and reduced healthcare costs.
The demand for healthier products could drive innovation and create a more sustainable food system.
Big Trend Implied:
The big trend implied is the growing consumer empowerment and demand for personalized health solutions. Consumers are taking an active role in their well-being, seeking out information and products that cater to their individual needs and preferences.
Comments