Costa Coffee's "Lattenomics" report reveals key trends in the UK's coffee consumption, emphasizing the increased presence of coffee shops and the shift towards customisation and convenience. Highlights include a 15% rise in Drive-Thru outlets, a significant preference for digital customisation, and the growing popularity of oat milk and flavour syrups. The report also notes a surge in on-the-go coffee consumption due to hybrid working patterns, and an increased role for coffee shops in the evening economy, particularly among younger consumers.
Coffee as a Cultural Catalyst:
Despite economic challenges, coffee shops have thrived, with an increased presence on high streets.
The total number of coffee shops in the UK grew by 353 in the last 12 months, and this trend is expected to continue1.
On-the-Go Consumption and Convenience:
The rise in hybrid and remote working has led to exponential growth in on-the-go coffee consumption.
Drive-Thru outlets have increased by 15.1% over the last 12 months, with Costa Coffee operating 43% of these outlets.
Costa Coffee Express machines, available across the country, offer an authentic coffee shop experience at the touch of a button.
The ready-to-drink (RTD) market is also growing, particularly among time-strapped consumers. Sales data shows that 20% of under-35s buy RTDs
Balancing Quality and Convenience:
Brands like Costa Coffee focus on speed of service, technology, and convenience while maintaining the same quality.
In summary, coffee shops continue to adapt to changing consumer preferences, offering both convenience and quality. Whether it’s a quick drive-thru stop or enjoying a coffee in a sociable setting, Costa Coffee aims to meet the diverse needs of its customers.
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