Mondelez International, the global snack company, recently released its 2021 State of Snacking report, highlighting key trends in the snacking industry. The report reveals that consumers are increasingly looking for sustainable and environmentally friendly snack options, as well as a focus on portion control.
According to the report, 72% of consumers worldwide want snacks that are better for the planet, with recyclable packaging being a key factor in their purchasing decisions. Additionally, 65% of consumers are willing to pay more for snacks that are sustainably sourced and produced.
Portion control is also a growing trend in the snacking industry, with 83% of consumers stating that they are trying to limit their snack intake. This has led to an increase in demand for smaller snack sizes and packaging that allows for portion control.
Mondelez International is responding to these trends by introducing new products and initiatives that align with consumer preferences for sustainability and portion control. The company has committed to making all of its packaging recyclable by 2025 and has launched new products such as Oreo Thins Bites, which offer smaller portion sizes for snacking.
Overall, the State of Snacking report highlights the importance of sustainability and portion control in the snacking industry, and shows that consumers are increasingly looking for snack options that are better for the planet and their health.
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