Findings:
Limited supply of affordable used electric vehicles (EVs) under £15,000 in the UK.
Increased availability of new EV models but not reflected in the used market yet.
Slowing demand for new EVs, particularly among private buyers.
Government intervention needed to support a fair transition to electric vehicles.
Challenges in meeting the targets of the government's zero-emission vehicle (ZEV) mandate.
Key Takeaway:
The lack of affordable used EVs is hindering the widespread adoption of electric cars in the UK. While the long-term outlook may be positive with decreasing production costs and a wider variety of EV models, government support and increased affordability are crucial to accelerate the transition to electric motoring.
Trend:
The demand for electric vehicles is growing, but the used EV market is not keeping pace due to limited supply and high prices. This trend could slow down the overall transition to electric mobility if not addressed.
Conclusions:
The limited availability of affordable used EVs is a major roadblock in the UK's shift to electric cars.
Government intervention and incentives are necessary to make used EVs more accessible to a wider range of consumers.
Manufacturers need to ramp up production and reduce prices to meet the growing demand for electric vehicles and comply with the ZEV mandate.
Implications for Brands:
Car manufacturers need to focus on producing more affordable EV models and increasing their supply in the used market.
Brands should consider offering incentives or discounts to encourage the purchase of used EVs.
EV manufacturers should collaborate with the government to develop policies that support the growth of the used EV market.
Brands should invest in educating consumers about the benefits of electric vehicles and the availability of affordable used options.
By addressing these implications, brands can play a crucial role in accelerating the adoption of electric vehicles in the UK and contributing to a more sustainable future.
Comentários