Findings:
Stress is a global issue, with 62% of respondents across 31 countries reporting feeling stressed to the point where it impacted their daily life. Türkiye had the highest stress levels (76%), and Japan had the lowest (44%). Women (66%) experience higher levels of stress than men (58%).
Gen Z women continue to struggle the most with mental health issues, with 40% reporting they have felt depressed to the point of hopelessness several times.
Mental health remains the top global health concern, cited by 45% of respondents, followed by cancer (38%) and stress (31%).
Younger generations, especially Gen Z, are more likely to miss work due to stress, with 54% of Gen Z reporting this compared to 47% of Millennials.
Mental and physical health are seen as equally important by 76% of respondents, but healthcare systems tend to prioritize physical health over mental health, with 41% saying physical health is given more attention.
Key Takeaway:
Mental health remains a critical issue worldwide, particularly for younger generations, with stress and depression being common experiences. While people recognize the importance of both mental and physical health, healthcare systems are perceived to prioritize physical health more.
Trend:
Growing mental health awareness, particularly among younger generations, and increasing acknowledgment that mental health is as important as physical health, despite healthcare systems lagging in equal prioritization.
Consumer Motivation:
Stress, depression, and societal pressures, especially among younger individuals like Gen Z, are driving the need for more focus on mental health solutions and support.
What is Driving the Trend:
The global mental health crisis, exacerbated by modern-day stressors, socio-political challenges, and personal well-being concerns, is leading to a demand for better mental health care and resources.
People the Report Refers To:
Younger generations (particularly Gen Z and Millennials), women, and individuals from the 31 countries surveyed who are experiencing higher stress and mental health concerns.
Conclusions:
There is a significant gap between how mental health is viewed by the public and how it is treated by healthcare systems. Efforts need to be made to provide better mental health support, particularly for younger generations and women who are disproportionately affected by stress and depression.
Implications for Brands:
Brands, particularly in healthcare, wellness, and technology, should focus on providing mental health solutions and supporting stress management, especially for younger and female consumers.
Implications for Society:
Mental health awareness needs to continue growing, with stronger support systems in place. There should be more equal attention between mental and physical health in healthcare systems.
Implications for Consumers:
Consumers are becoming increasingly aware of the importance of their mental health and are likely to seek solutions that prioritize both mind and body wellness. Younger generations, especially, are looking for support in managing stress and mental health issues.
Implication for Future:
Mental health is likely to remain a top concern, and healthcare systems will need to adapt by offering better mental health services. Brands that provide solutions for managing stress and emotional well-being will be crucial in addressing these rising concerns.
Consumer Trend:
Mental health prioritization – People, especially Gen Z and women, are becoming more focused on managing their mental health as part of their overall well-being.
Consumer Sub-Trend:
Workplace absenteeism due to stress – Gen Z and Millennials are more likely to miss work due to stress, indicating a need for workplace mental health support and flexible work arrangements.
Big Social Trend:
Global mental health crisis – The prevalence of stress, depression, and anxiety is shaping how people view health, with mental health becoming a dominant societal concern.
Local Trend:
Countries like Türkiye and Japan show stark contrasts in stress levels, with Türkiye leading in high stress and Japan reporting the lowest levels, pointing to different socio-cultural factors influencing mental health.
Worldwide Social Trend:
Globally, people are pushing for equal attention to mental and physical health, but healthcare systems still tend to prioritize the latter, leading to a gap in care.
Name of the Big Trend Implied by the Report:
Mental Health and Stress Management – The increasing global awareness and need for mental health support, with a particular focus on younger generations struggling with stress and depression.
Name of Big Social Trend Implied by the Report:
Mental-Physical Health Parity – The movement toward viewing mental health as equally important as physical health, with a demand for healthcare systems to catch up.
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