Industries with the Highest Engagement Rates
Travel: Highest average engagement rate across all platforms (2.4%), especially on TikTok (3.21%).
Beauty: Strong engagement (1.95% average), also highest on TikTok (2.46%).
Sports & Fitness: Above-average engagement (1.6%), best on TikTok (2.51%) and Instagram (2.31%).
Fashion: High impression count, solid engagement (1.53% average), led by TikTok (2.26%) and Instagram (1.59%).
TikTok Dominates, with One Exception
Across most industries, TikTok boasts the highest influencer post engagement rates.
Exception: Gaming sees the highest engagement on Instagram (3.15%).
Additional Notes
Finance had the lowest average engagement (0.89%).
There seems to be no direct correlation between post volume and engagement rate.
Key Takeaway
Travel, Beauty, Sports & Fitness, and Fashion brands can expect strong results from influencer marketing, especially on TikTok. Understanding the variations in engagement by platform and industry is crucial for strategizing effective campaigns.
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