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Writer's pictureInsightTrendsWorld

Insight of the Day: How inclusive platforms are reshaping the beauty industry

Summary of Findings:

  • The rise of beauty communities and marketplaces catering to people of color (POC), such as SABC, Brown Beauty Talk, Black Skin Directory, and Thirteen Lune.

  • These platforms address the lack of representation and understanding of non-Western cultures in the mainstream beauty industry.

  • POC consumers often feel overlooked and misunderstood by mainstream brands.

  • While some brands are making efforts towards inclusivity, many still view diversity as a passing trend rather than a long-term commitment.

  • These platforms offer opportunities for brands to connect with POC consumers authentically and gain valuable insights into their needs and preferences.

  • Education and genuine engagement are crucial for brands to foster meaningful relationships with POC communities.

  • The success of Thirteen Lune demonstrates the commercial viability of inclusive beauty platforms and the growing demand for POC-owned brands.

Key Takeaway:

The beauty industry is slowly becoming more inclusive, but there's still a long way to go. Brands need to move beyond surface-level representation and engage with POC communities authentically, recognizing their cultural and commercial value.

Trend:

The rise of inclusive beauty platforms and communities catering to POC consumers.

Consumer Motivation:

  • Desire for representation and products that cater to their unique needs and preferences.

  • Feeling overlooked and misunderstood by mainstream beauty brands.

  • Seeking safe spaces where they can connect with others and share their experiences.

What's Driving the Trend:

  • Growing awareness of the lack of diversity and inclusion in the beauty industry.

  • The power of social media and online communities in amplifying POC voices and experiences.

  • Increasing demand for brands that align with their values and understand their cultural background.

People the Article is Referring to:

  • POC beauty consumers

  • Founders and members of inclusive beauty platforms (Aarti Pal, Dija Ayodele, Ronke Adeyemi, Nyakio Grieco)

  • Beauty industry professionals and experts

  • Mainstream beauty brands

Description of Consumers/Product/Service:

  • Consumers: Primarily POC individuals seeking beauty products and services that cater to their unique needs and preferences.

  • Product/Service: Inclusive beauty platforms and communities, as well as beauty products and services offered by both POC-owned and mainstream brands.

Age of Consumers:

The article doesn't specifically mention the age range of consumers, but it encompasses a broad range of individuals from various generations within the POC community.

Conclusions:

  • The rise of inclusive beauty platforms reflects a growing demand for representation and understanding in the beauty industry.

  • Brands need to make genuine efforts towards inclusivity, going beyond surface-level representation.

  • Education and collaboration with POC communities are key to building authentic relationships and fostering long-term brand loyalty.

Implications for Brands:

  • Partner with inclusive beauty platforms and communities.

  • Invest in education and cultural understanding.

  • Prioritize diversity and inclusion in product development, marketing, and hiring practices.

  • Recognize the cultural and commercial value of the POC market.

Implication for Society:

  • Increased representation and empowerment of POC individuals in the beauty industry.

  • Fostering a more inclusive and accepting beauty culture.

Big Trend Implied:

  • The shift towards a more inclusive and diverse beauty industry that caters to the needs and preferences of all consumers.

Implication for the Future:

  • Continued growth and influence of inclusive beauty platforms and communities.

  • Increased pressure on mainstream brands to prioritize diversity and inclusion.

  • A more diverse and representative beauty landscape that celebrates all individuals.

Name of Trend:

  • The Rise of Inclusive Beauty

Name of Broad Social Trend:

  • Diversity and Inclusion

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